NEW YORK, Nov. 21, 2014 /PRNewswire-USNewswire/ -- Eoin Townsend, global product technology expert, has joined Collective in the newly created role of Chief Product Officer. Townsend was tapped to drive and develop Collective's future programmatic offerings: which will continue the company's commitment to a data driven, machine-based ad platform that functions in real-time. In addition to leading the product technology and marketing teams, he will work closely with recently appointed Chief Technology Officer John Vandermay.
Collective has been at the forefront of the digital advertising industry—championing the programmatic multiscreen approach, particularly with the launch of TV Accelerator, the first-to-market solution that connects TV and online audience experiences. The company, which turns ten next year, is working on its next market growth opportunity, as reflected by its expanded leadership team and recent move to larger headquarters in Times Square.
Townsend joins Collective from MediaMath, where he was Chief Strategy Officer, and led product strategy, business development and partnered with product management on the company's go to market strategy. His global digital advertising experience spans 15 years with high-performing companies, including DoubleVerify, DoubleClick and FloNetwork.
"The depth of Eoin's experience makes him the most qualified person to lead Collective's future programmatic efforts, especially when it comes to unifying the myriad point solutions in the market," said Collective CEO Joe Apprendi. "We are excited to have him on board."
"Collective is a well-established leader in the digital advertising industry with a rich history of bridging brands to their core audiences with technology that spans the fragmented ecosystem," said Townsend. "Collective's position of providing inventory and cost transparency—with the performance insights and analytics already at their disposal—is the ideal company for someone committed to building the next generation of adtech products. I am thrilled to be a part of this company."
Collective is a leading programmatic, multiscreen advertising company that connects brand marketers to consumer audiences with personalized ad experiences across screens and formats. Collective's unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach and frequency and choreograph messaging across TV, PC, tablet and smartphone devices. To learn more about Collective, visit www.collective.com.