NEW YORK, Oct. 17, 2017 /PRNewswire/ -- College fashionista, a Clique Media Group–owned global community, and Sephora Collection, a prestige cosmetics, skincare, and accessories LVMH-owned brand, have teamed up for their first-ever three-day mobile college truck tour stopping at three major campuses across the East Coast. Beginning October 17, the tour will feature products to achieve must-have beauty looks to help students get ready for any college experience or occasion. It hits the road at George Washington University in Washington, D.C., before making additional stops at St. Joseph's University in Philadelphia, Pennsylvania, and Harvard Square in Cambridge, Massachusetts.
"Similar to college fashionista, Sephora Collection understands what Gen Z audiences crave as it relates to beauty," says Amy Levin, founder and creative partnerships director of college fashionista. "Our CF Clubhouse activation in New York this past summer was so well received and proved our shared audiences are unique and strong. By joining forces again, we are able to celebrate Sephora Collection's product offerings and expertise alongside college fashionista's editorial insight, this time through an interactive road trip."
By visiting the mobile truck and interacting with the Sephora Collection product application stations, students will gain exclusive access to several must-have beauty looks, including tips and tricks needed to achieve them. Armed with this new knowledge, students will be ready all of the fall semester's can't-miss moments, which they can share with family and friends on social media. They'll also have the chance to "uncomplicate beauty" with Helen Phillips, beauty expert and national makeup artist for Sephora Collection, who will be on-site leveraging her expertise for personalized makeup recommendations and IRL advice. What's more, students who visit each tutorial beauty station—think internship interview looks, fun night out, and dorm hang time—will also leave with a DIY sample bag to complete their new #beautyuncomplicated look.
At each college's stop, a select number of students from college fashionista's network, known as Style Gurus, will be invited to attend an intimate breakfast with Helen Phillips, who will provide a step-by-step tutorial for interview-appropriate makeup with Sephora Collection products. Following the breakfast, Style Gurus will have the opportunity to participate in a Q&A with college fashionista team members on career growth and development.
"Sephora Collection prides itself for having unparalleled product offerings across every beauty need, at accessible price points that cater to all skin tones and skill sets," says Elizabeth Hayes, vice president of Sephora Collection. "We know college students are interested in experimenting with different looks and testing the most on-trend products, and therefore, we want to be able to provide them with the tools they need to feel confident in their look every day. Sephora Collection is dedicated to making beauty uncomplicated and is thrilled to partner with college fashionista this semester and serve as a resource that inspires all students to learn and play with beauty as they start a new chapter in their journey."
To extend excitement around the mobile truck tour, college fashionista and Sephora Collection will launch a social sweepstakes where one lucky winner will receive $1000 toward Sephora Collection products and an in-store makeover for her and three friends. To enter, visitors of the truck just need to post using #CFBeautySweepstakes and tag @SC and @cfashionista to win.
For more information about college fashionista and the mobile truck tour, please visit www.collegefashionista.com. To learn more about Sephora Collection, please visit www.Sephora.com or @sc on Instagram.
About college fashionista:
College fashionista is a global digital community of thousands of college-aged fashion and beauty influencers ("Style Gurus") sharing their insights while learning real-life skills from industry insiders to help propel their future careers today. The concept: Introduce college-age students to the inner workings of the fashion and beauty industries by giving them exclusive behind-the-scenes access as well as a medium through which they can experience, engage, and share their cunning eyes for self-expression. Explore college fashionista, where style is our major.
About Clique Media Group:
Recently named to Fast Company's list for the World's Most Innovative Companies in 2017, Clique is a global media, marketing, and consumer brands company. Through its brands — Who What Wear, MyDomaine, Byrdie, college fashionista, The Thirty, and Obsessee — Clique combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. Clique's two key marketing offerings, CMG Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. In early 2016, Clique launched its first clothing, shoes, and accessories line exclusively with Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.
SEPHORA COLLECTION is an award-winning brand of color cosmetics, skincare, beauty tools, and accessories. We make Beauty Uncomplicated by pairing formulas that really deliver with bite-size bits of expertise that make all those options less overwhelming. It's easy to get exactly what you want from a large breadth of product at a smart price point, available exclusively at Sephora. Join our beauty community by visiting us in store, online at Sephora.com, or on mobile through the Sephora app. Join the party on Instagram @SC. #BeautyUncomplicated
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SOURCE Clique Media Group