College Football Fans Face Off In New Selfie Promotion

ADA, Mich., Sept. 16, 2014 /PRNewswire/ -- Amway has launched a sweepstakes where fans can snap a selfie next to one of the most widely recognized sports trophies and be entered to win an all-expenses-paid trip for two to a college football rivalry game.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7239456-amway-college-football-super-fan-selfie-sweepstakes-afca-coaches-trophy/

Now through October 31, college football fans can enter two ways. The first is by visiting the Amway booth at select college football games. Fans can take a selfie with the AFCA Coaches' Trophy and upload it to their social accounts using the hashtag #SuperFanSelfie. Fans can also enter using the online super fan selfie generator found on www.amwaysuperfanselfie.com and sharing the photo to social accounts using the hashtag #SuperFanSelfie.

After sharing socially, all participants must register by filling out the entry form online. Official rules for the sweepstakes can be found here.

The Coaches' Trophy, presented by Amway will make a total of 10 stops on campuses across the country, and can be seen this weekend (Sept. 20) in Tuscaloosa, Alabama and in Seattle, Washington on September 27. The remaining stops for the Trophy Tour will be determined during the season, and fans are encouraged to follow the tour on social media at www.facebook.com/CoachesTrophy, and on Twitter @CoachesTrophy.

The Trophy Tour has been made possible because of the AFCA's new partnership with leading direct seller Amway. Announced in February, Amway partnered with AFCA and USA TODAY Sports to be the title sponsor of the Amway Coaches Poll (formerly the USA TODAY Coaches Poll), as well as the presenting sponsor of the AFCA Coaches' Trophy. The partnership has also resulted in the creation of the first-ever Amway Fan Poll, where fans can vote for their choices as the top teams in the country and see a side-by-side comparison to what the coaches voted in the Amway Coaches Poll.

The AFCA Coaches' Trophy, presented by Amway, featuring the iconic Waterford© Crystal football, will be awarded to the No.1-ranked team, and national champion, in the Amway Coaches Poll following the conclusion of the college football season.

Additional information about the Amway Coaches' Poll can be found by following @AmwayUS on Twitter, Facebook, and Instagram or by visiting Amway.com/coachespoll.

About Amway  
Amway is an $11.8 billion direct-selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics, and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2013 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2014 Global 100.  For company news, visit globalnews.amway.com.

About USA TODAY Sports Media Group: 
The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY Sports and Gannett's more than 100 well-known local media brands. It also includes the sports photography wire service USA TODAY Sports Images, leading high school sports destination USA TODAY High School Sports; For The Win, the first mainstream sports media property focused exclusively on "social news," and designed specifically to resonate on social networks and non-traditional media channels and platforms; and the hundreds of sites within USA TODAY Sports Digital Properties, including The Big Lead, Hoopshype.com and mixed martial arts site MMAjunkie.com, among others. USA TODAY is owned by Gannett Co., Inc. (GCI).

About the American Football Coaches Association (AFCA) 
The AFCA was founded in 1922 and currently has more than 11,000 members around the world ranging from the high school level to the professional ranks. According to its constitution, the AFCA was formed, in part, to "maintain the highest possible standards in football and in the coaching profession" and to "provide a forum for the discussion and study of all matters pertaining to football."

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7239456-amway-college-football-super-fan-selfie-sweepstakes-afca-coaches-trophy/

SOURCE Amway