NEW YORK, Oct. 3, 2011 /PRNewswire/ -- CollegeHumor Media today announced the launch of Jest.com, a unique new social comedy website featuring the best of everything funny, from original content created by Jest's staff of award-winning writers and performers, to the funniest daily content curated and aggregated from around the web, to new and archived video content.
Catering to a broad audience of adults between the ages of 18-49, Jest is a comedy hub where users can find, watch and share both timely content and a wealth of archived videos, including new and classic full television show episodes like "The Simpsons," "Saturday Night Live" and "30 Rock." Using an original proprietary technology to gather comedic content from hundreds of sources, including Hulu and YouTube, among others, Jest is able to pull top comedic content into a comprehensive database of over 50,000 videos, making it accessible to fans of all different types of content.
The first of the "Jest Originals," topical videos written, created and produced by the Jest.com staff, to debut will be "IKEA Breakup Room" which details a new (fictitious) spot in IKEA stores where couples can fight and, if necessary, receive break-up counseling.
"CollegeHumor's expertise is getting people to watch funny videos instead of doing something productive," said Paul Greenberg, CEO of CollegeHumor Media. "Thanks to Jest, we can now reach an entirely new audience and start wasting their time too."
While Jest.com creates a new and innovative content platform for users, it also creates a fresh new branding space for advertisers. Jest is partnered with AXE Hair as the inaugural sponsor for the site.
The Jest creative team is led by Jest Editor-in-Chief Jeff Rubin, who previously served as Executive Editor of CollegeHumor.com.
Jest.com is online now with brand new content uploaded and refreshed daily.
About CollegeHumor Media
CollegeHumor Media, an operating business of IAC (Nasdaq: IACI) and partner in the Electus multimedia studio system, is a leading comedy-driven entertainment company that targets young adults age 18-34. Comprised of CollegeHumor.com Jest.com, Dorkly.com and SportsPickle.com, CH Media delivers original videos, pictures and articles created and/or curated by its in-house editorial staff and reaches over 15 million unique visitors per month. Founded in 1999 with the launch of CollegeHumor.com, CollegeHumor Media has expanded its expertise to leading brands and top level talent to create high-quality original content that has been viewed over 300 million times with its viewers watching 100 years worth of video content each month. In addition to online content, CollegeHumor Media has expanded into apparel and other forms of entertainment including three CollegeHumor books published by Penguin and "The CollegeHumor Show" on MTV.
IAC operates more than 50 leading and diversified Internet businesses across 30 countries... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at www.iac.com.
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SOURCE CollegeHumor Media