ST. PAUL, Minn., June 10 /PRNewswire-USNewswire/ -- Colle+McVoy has been selected as the advertising agency for Explore Minnesota Tourism, the state agency responsible for promoting travel in Minnesota. The agency was chosen following a competitive review process.
"We were impressed by Colle+McVoy's approach, which offered the best combination of strategy, creativity, effectiveness and return on investment," said John Edman, director, Explore Minnesota Tourism. "The team demonstrated an understanding of the business and presented a great campaign that will be flexible and work across several mediums."
"We have always been proud of our Minnesota roots and we look forward to using our expertise and groundbreaking programs to creatively promote Minnesota as a travel destination and achieve measurable results," said Christine Fruechte, president and CEO, Colle+McVoy.
Colle+McVoy will assist Explore Minnesota Tourism with strategic planning, advertising, media planning, online/electronic marketing, social marketing, promotional materials, public relations, and additional marketing needs. The marketing budgets have not been finalized.
About Explore Minnesota Tourism
As Minnesota's tourism office, Explore Minnesota Tourism pursues an entrepreneurial approach, leveraging the state's tourism investment with increased involvement by the private sector. A council of representatives from the state's tourism industry strongly connects Explore Minnesota Tourism with tourism businesses and organizations. Tourism is an $11 billion industry in Minnesota, a key sector of the state's economy. The leisure and hospitality, a major provider of tourism services, employs more than 245,000 Minnesotans. More information can be found at www.exploreminnesota.com.
Colle+McVoy is a Minneapolis-based ad agency nationally recognized for creating game-changing ideas for Aveda, Caribou Coffee, CHS, Discovery Communications, DuPont, ESPN, Erbert & Gerbert's Subs & Clubs, General Mills, Kiehl's, Koala Ranch Wine, IBA, Land O'Lakes, New Holland, Nestlé Purina, Novartis, Propane Education & Research Council, Recreational Boating & Fishing Foundation, Red Wing Shoe Company, Taubman Centers, Winfield Solutions and Yahoo!. A member of the MDC Partners network, Colle+McVoy is driven by a simple mantra: Make Every Idea Count. For more information, visit www.collemcvoy.com.
SOURCE Explore Minnesota Tourism