Color Star to Present Three-Time Grammy Winner Ne-Yo on May 20, 2023 in Bangkok, Thailand

NEW YORK, Feb. 15, 2023 /PRNewswire/ -- Color Star Technology Co., Ltd. (Nasdaq: ADD) ("Color Star" or the "Company"), an entertainment technology company with a global network that focuses on the application of technology and artificial intelligence in the entertainment industry, officially announced that its subsidiary, Color Metaverse Pte. Ltd. ("Color Metaverse") will be presenting top American singer, songwriter, record producer, actor and dancer, Ne-Yo, on May 20, 2023 in Bangkok, Thailand. Color Star plans to welcome the revival of the live events industry by presenting a series of live concerts featuring popular artists. The Company expects to gain additional profits generated by ticket sales and corporate sponsorships.

The concert, presented by Color Metaverse, is planned to take place live at the Bangkok Arena in Bangkok, Thailand, on May 20th, 2023. A legendary R&B singer-songwriter, Ne-Yo is globally renowned for his dulcet, heartfelt love ballads. His concert tickets are in constant high demand and are often sold out. Now bound for Thailand, Ne-Yo will no doubt put on an exhilarating performance of his soulful music and dance choreography. Color Star will also rely on its vast experience in event production to ensure that every single detail of the performance is perfect. Color Star will be wholly in charge of the selling of tickets.

Global demand for live event tickets looks to reach an all-time high as the industry returns from its hiatus, presenting an opportunity for businesses to earn large amounts through ticket revenue. As one of the industry leaders, Color Star plans to produce a series of exciting performances, from celebrity concerts to music festivals, to take advantage of the present situation. Ne-Yo's Bangkok concert will mark the beginning of Color Star's long list of live events planned for 2023, leveraging the legendary artist's popularity to increase Color Star's popularity and promote brand awareness. Color Star wants to show its ambition and ability to the world.

Color Star CEO Farhan Qadir said: "In 2023, Color Star plans to step up its' efforts to produce all kinds of entertaining events. Kicking off the year with Ne-Yo's concert, we will continue to present big artists one after another. The resumption of live events will bring more ticket revenue and sponsorship income to Color Star. Our ColorWorld Metaverse ("Color World") platform now allows users to purchase event tickets with one click, and view the in-game market at any time. We hope it will increase membership numbers, and attract new business partners. We plan to  announce details of more exciting concerts. As one of the emerging companies in the industry, we expect ourselves to present  the best audiovisual experiences to audiences around the world."

About Color Star Technology Co., Ltd.

Color Star Technology Co., Ltd. (Nasdaq: ADD) is an entertainment and education company that provides online entertainment performances and online music education services. Its business operations are conducted through its wholly-owned subsidiaries, Color Metaverse Pte. Ltd. and CACM Group NY, Inc. The Company's online education is provided through its Color World music and entertainment education platform. More information about the Company can be found at www.colorstarinternational.com.

Forward-Looking Statement

This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may," "will," "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the following: the Company's goals and strategies; the Company's future business development, including the development of the metaverse project; product and service demand and acceptance; changes in technology; economic conditions; the growth of the educational and training services market internationally where ADD conducts its business; reputation and brand; the impact of competition and pricing; government regulations; fluctuations in general economic and business conditions and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the Securities and Exchange Commission. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the U.S. Securities and Exchange Commission, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward–looking statements to reflect events or circumstances that arise after the date hereof unless required by applicable laws, regulations or rules.

SOURCE Color Star Technology Co., Ltd.