Colorado Proud Launches "Choose Colorado Produce Challenge"
Online Contest Encourages Coloradans to Buy and Eat Local Produce
DENVER, July 14, 2015 /PRNewswire/ -- The "Choose Colorado Produce Challenge" – an online photo contest complete with local challenges and produce trivia – will launch August 1 during Colorado Proud Month, to encourage Coloradans to get reacquainted with the state's bountiful produce.
The contest runs August 1 through August 31. Contestants will learn fun facts and trivia about Colorado produce and complete up to 15 local challenges. To enter the contest, contestants are required to upload photos of their completed challenges to the Produce Challenge contest page and use #ChooseColorado in the entry description. All approved submissions will be eligible for public vote throughout the month of August.
Two winners will be selected—one for completing the most challenges and one for acquiring the most public votes on one photo entry. Each winner will receive one $500 Safeway gift card.
"We want consumers to show us their produce pride through the Choose Colorado Produce Challenge," said Wendy White, marketing specialist for the Colorado Department of Agriculture. "The produce challenges and trivia will encourage consumers to think about where their produce comes from and understand the many ways they can support the local economy by buying and eating Colorado produce."
The contest celebrates the farmers who help Colorado thrive and educates consumers about produce grown in Colorado. Some of the contest challenges include finding local produce at grocery stores and farmers' markets, cooking a farm-to-fork meal using fresh produce and attending Colorado Day at the History Colorado Center—all to honor the farmers who advance the state's economy and environment.
About the "Choose Colorado Produce Challenge"
The "Choose Colorado Produce Challenge" is an online contest that runs the entire month of August, proclaimed by Governor Hickenlooper as "Colorado Proud Month." The contest encourages Coloradans to get reacquainted with the state's produce by attending local farmers' markets, community events and cooking meals with local produce. Contestants are required to upload photos of completed challenges to the Produce Challenge contest page and use #ChooseColorado in the entry description. All approved submissions will be eligible for public vote throughout the month of August. Two winners will be selected—one for completing the most challenges and one for acquiring the most public votes on submitted challenge photos. Each winner will receive one $500 Safeway gift card. For more information, visit http://choosecoloradoblog.com/ and partake in produce trivia on the Colorado Proud Facebook page.
About Colorado Proud
The Colorado Proud program was created by the Colorado Department of Agriculture in 1999 to promote Colorado food and agricultural products that are grown, raised or processed in the state. The goal of Colorado Proud is to make it easier for consumers to identify and purchase Colorado products by labeling them with the Colorado Proud logo. In 1999, the program started with 65 companies; and now, the Colorado Proud program has more than 2,200 members that include farmers, ranchers, processors, restaurants, retailers and associations statewide. The Choose Colorado Produce Challenge is funded in part by a grant from the Colorado Department of Agriculture through the USDA's Specialty Crop Block Grant Program.
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SOURCE Colorado Proud
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