Colorful Entertaining Starts with Spring-Themed Drink Recipes

New Seagram's Escapes Sangria and Mango coolers help create refreshing cocktails for spring parties

Mar 14, 2011, 11:15 ET from Seagram's Escapes

ROCHESTER, N.Y., March 14, 2011 /PRNewswire/ -- Whether you're planning a St. Patrick's Day celebration, Easter dinner, Mother's Day brunch or a bridal shower for your best girlfriend, one thing is for sure – creative cocktails are the centerpiece to any great adult gathering – and they don't have to break the bank. Seagram's Escapes recently introduced two new flavored coolers, Sangria and Mango, bursting with fruity, refreshing taste and vibrant color. The malt beverages can be enjoyed on their own straight from the bottle or mixed in a drink recipe using other spirits, juices and fresh fruit garnishes.

(Photo:  http://photos.prnewswire.com/prnh/20110314/NY64425 )

"We know springtime kicks off an entirely new season of entertaining, so we're thrilled to introduce both Sangria and Mango flavored coolers just in time for the warmer weather," said Jennifer McCauley, brand manager for Seagram's Escapes. "Our coolers are great on their own or mixed in drink recipes, and truly help elevate any social gathering with their refreshing taste and vibrant color. Even better, they won't break your party budget."

Seagram's Escapes' Sangria boasts a refreshing and smooth delicate red wine flavor infused with orange, apple and peach fruits, while Mango features a smooth and refreshing taste, and is recognized as an on-trend, in-demand flavor that consumers are looking for.

Hosting a party? For a great way to add personality, mix up one of these great drink recipes using Seagram's Escapes' new Sangria or Mango:

  • Spring Ahead Sangria: One (1) four-pack Seagram's Escapes Sangria; 4 oz. peach schnapps; one (1) bottle prosecco; 10 oz. orange juice; sliced fruit such as peaches, apples, pears, oranges, lemons. Combine all ingredients and serve from a punch bowl or glass pitcher.
  • Mom's Mango-Tini Escape: One (1) 8 oz. bottle Seagram's Escapes Mango; 1 oz. vodka; 2 oz. pineapple juice; one (1) mango, peeled and quartered; lime wedges, ice. Combine vodka, pineapple juice and mango in a blender. Mix until smooth. Add Seagram's Escapes Mango and stir to combine. Serve over ice in a large cocktail glass. Garnish with a lime wedge and enjoy.

Entertainer's Tips:

  • Seagram's Escapes drink recipes can be easily doubled or tripled for larger parties.
  • Pick out decorative glassware like champagne flutes, martini glasses or wine goblets to serve your cocktails in.

"Seagram's Escapes is all about unwinding with family and friends," McCauley said. "We hope that with these great new flavors and drink recipes, we'll make entertaining a little bit easier. They have all the ingredients for perfect party drinks: refreshing, flavorful and boasting with vibrant color."

Seagram's Escapes' Sangria and Mango are available in 11.2 oz. bottles, sold in four-pack carriers and variety packs. Suggested retail price is $3.99 per four pack. Sangria and Mango are now available on store shelves nationally.

Seagram's Escapes is a part of the Rochester-based North American Breweries family. For more information, visit www.seagramsescapes.com or www.facebook.com/SeagramsEscapes. View and subscribe to more news from Seagram's Escapes here: http://www.pitchengine.com/newsroom.php?id=18968.

About Seagram's Escapes

Introduced in 1985, Seagram's Escapes currently offers twelve varieties of malt beverage flavored coolers, including: Bahama Mama, Black Cherry Fizz, Calypso Colada, Fuzzy Navel, Jamaican Me Happy, Lime Melonade, new Mango, Margarita, Pink Punch (seasonal), new Sangria, Strawberry Daiquiri and Wild Berries. Seagram's Escapes are available in four-pack carriers and 24-pack cartons. Sold across the U.S., Seagram's Escapes are produced at The Genesee Brewery in Rochester, New York.

Please unwind responsibly.

SOURCE Seagram's Escapes



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http://www.seagramsescapes.com