COMEDY CENTRAL® Bank$ on Donald Trump; Network Seals Deal to Roast World Renowned Business Magnate; The 'COMEDY CENTRAL® Roast Of Donald Trump' to Tape on March 9, 2011 in New York City

NEW YORK, Dec. 16, 2010 /PRNewswire/ -- Things are going to become harried for COMEDY CENTRAL's newest Roastee, real estate mogul and the most recognized businessman in the world, Donald Trump.  With no boardroom in sight, the only firing happening that evening will be the quick-witted jabs directed at the world renowned Trump.  The show is scheduled to tape on March 9, 2011 in New York City.  The "COMEDY CENTRAL Roast Of Donald Trump" will air in the Spring of 2011.

"I'll show up to the Roast because COMEDY CENTRAL is paying me a lot of money, but I'm confused as to how anybody could make fun of me," said Trump.

"Donald Trump is a brilliant business man, who has made the Trump name a worldwide brand," said Elizabeth Porter, SVP, specials and talent, COMEDY CENTRAL.  "We are so glad he agreed to be Roasted.  I'm hoping he buys me a plane."

The Emmy-nominated COMEDY CENTRAL Roast franchise returns to New York City for the first time since 2005.   The previous Roasts taped in NYC were "The COMEDY CENTRAL Roast Of Denis Leary" and the top-rated Roast of all-time, "The COMEDY CENTRAL Roast Of Jeff Foxworthy."

The "COMEDY CENTRAL Roast Of Donald Trump" will be executive produced by Joel Gallen from Tenth Planet Productions, who was also executive producer and director of the "COMEDY CENTRAL Roast Of David Hasselhoff," "COMEDY CENTRAL Roast Of Joan Rivers," "COMEDY CENTRAL Roast Of Larry The Cable Guy," "COMEDY CENTRAL Roast Of Bob Saget,"  "COMEDY CENTRAL Roast Of Flavor Flav," the Emmy-nominated "COMEDY CENTRAL Roast Of William Shatner" and the "COMEDY CENTRAL Roast Of Pamela Anderson."  Elizabeth Porter is the executive in charge for the network.  Andy Litinsky from Trump Productions LLC is a Producer on the project.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 98 million homes nationwide.  COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.'s (NYSE: VIA and VIA.B) MTV Networks.  COMEDY CENTRAL's Internet address is www.comedycentral.com.  For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL's press Web site at www.comedycentral.com/press.

SOURCE COMEDY CENTRAL Corporate Communications