COMEDY CENTRAL Digital Teams Up With Bonnaroo Music & Arts Festival for the Exclusive Rights to Stream Stand-Up Performances and Content; ComedyCentral.com to Webcast" COMEDY CENTRAL Live @ the Bonnaroo Comedy Theater" on Sunday, June 12

NEW YORK, May 26, 2011 /PRNewswire/ --  COMEDY CENTRAL Digital has linked up with Bonnaroo Music & Arts Festival for the exclusive multi-platform rights to present comedy fans unprecedented access to the festival's top stand-up talent as well as the frenetic energy of the 10th annual event, it was announced today by Steve Grimes, senior vice president, digital media, COMEDY CENTRAL.

This partnership provides comedycentral.com exclusive rights to distribute stand-up performances (talent to be announced) from the Comedy Theater and other locations at Bonnaroo taking place from Thursday, June 9 through Sunday, June 12.  It will culminate with the content presented as, "COMEDY CENTRAL Live @ The Bonnaroo Comedy Theater," a continuous three hour show on Sunday, June 12 starting at 6:00 p.m. EDT on comedycentral.com/bonnaroo as well as via mobile devices including the iPhone, iPad, Android phones and tablets.  In addition, individual clips will be archived on the site following the festival.

"This digital-only event exemplifies COMEDY CENTRAL Digital's commitment to stand-up comedy and our willingness to continuously explore new avenues to deliver comedy content to our fans," said Grimes.  

"Bonnaroo continues to be a leader in the digital distribution of high quality performance content. The partnership with COMEDY CENTRAL is an exciting step, allowing us to showcase what has become one of the largest and most heralded comedy events in the country," said Chad Issaq, EVP of Superfly Marketing Group, the partnerships division of Bonnaroo.

The Bonnaroo Music and Arts Festival, a four-day, multi-stage camping festival held on a 700-acre farm in Manchester, Tennessee every June, is celebrating its 10th anniversary.  The Comedy Theater, established in 2004, continues to make an impact on the comedy industry by showcasing some of today's best comedians.  It is now considered to be an essential play for every comedian both established and on the rise.  Past performers include Aziz Ansari, Louis C.K., Jimmy Fallon, Zack Galifianakis, Conan O'Brien, Patton Oswalt, John Oliver, Brian Posehn, Chris Rock, Triumph The Insult Comic Dog and more.

Bonnaroo brings together some of the best performers in rock and roll, along with dozens of artists in complementary styles such as jazz, Americana, hip-hop, electronica, and just about any contemporary music you can think of. In addition to the countless epic performances, the festival's 100-acre entertainment village buzzes around the clock with attractions and activities including an on-site cinema, silent disco, comedy theater, street performers, a craft beer festival, water attractions, a sports bar, yoga classes and a food truck area.  For its peaceful vibe, near-flawless logistics, and unrivaled entertainment options, Rolling Stone magazine named this revolutionary entertainment experience one of the 50 moments that changed the history of rock and roll.

COMEDY CENTRAL, the only all- comedy network, currently is seen in more than 98 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.'s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is www.comedycentral.com. For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL's press web site at www.comedycentral.com/press. Follow us on Twitter @comedycentralpr for the latest in breaking news updates, behind-the-scenes information and photos.

SOURCE COMEDY CENTRAL Corporate Communications