Commercial Carrier Journal launches equipment reviews site, and experiences jump in web traffic
TUSCALOOSA, Ala., March 26, 2015 /PRNewswire/ -- Randall-Reilly and Commercial Carrier Journal are excited to announce the launch of CCJReader Reviews, a first-of-its-kind online resource featuring unbiased end-user evaluations of trucking industry equipment and technologies.
CCJ Reader Reviews is a direct response to CCJ readers' stated need for unbiased, informed evaluations of new equipment and technology.
"During in-depth interviews throughout 2013, readers repeatedly told us they wanted a way to learn about their peers' experiences with various types of equipment and products," says CCJ Editor Jeff Crissey. "CCJ Reader Reviews is that resource, enabling fleet executives to weigh the pros and cons before they buy and to see how their own experiences stack up with fleets of similar size and operational structure."
To gather these reviews, CCJ's editors ask qualified fleet operators to evaluate products in day-to-day use in their fleets. Reviewers rank products and services based on specific criteria from a low of 1 to a high of 5. They also have the option to comment on their overall experiences.
Reviewers remain anonymous, but they are identified with general information on fleet size, freight type, and geographic location.
CCJReader Reviews offers benefits to trucking industry marketers, as well. Since the new section went live on February 4, 2015, CCJ Reader Reviews has already delivered nearly 6% of CCJDigital.com's total pageviews. Each of those visitors is "tagged" and categorized based on the product categories they viewed. This gives advertisers a highly targeted, engaged audience for their marketing messages.
"CCJ Reader Reviews is an important part of Randall-Reilly's commitment to providing the most trusted and highest quality content for the trucking industry," said Scott Miller, Randall-Reilly's senior vice president of Sales. "This provides advertisers with an opportunity to partner their brands with the most trusted news source for fleet executives and managers. And we're also really excited about the future opportunities that this will provide for our clients."
At launch, CCJReader Reviews covers popular models of Class 8 trucks, engines, and automated transmissions. It also includes a number of other relevant products and technology, including electronic logging software and pickup trucks. Future updates will expand coverage to more products and services.
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