CommonArea Financial Surpasses 10,000 Communities on ReserveBuilder™ Platform, Launches Loan Placement Functionality to Address Industry-Wide Funding Gaps

PHILADELPHIA, Sept. 18, 2025 /PRNewswire/ -- CommonArea Financial ("CommonArea") announced today that its flagship platform, ReserveBuilder™, has surpassed 10,000 communities actively using the service, marking a major milestone in the company's mission to modernize financial operations for Community Association Management Companies ("Management Companies") and the communities they serve.

Purpose-built for the Community Association industry, ReserveBuilder helps associations maximize reserve fund earnings, improve financial compliance, and streamline operations—while enabling Management Companies to expand their financial service offerings and increase profitability. With its latest launch of loan placement functionality, CommonArea is further transforming how communities plan and fund critical capital improvement projects.

Revolutionizing Community Association Financial Management

During its beta phase, CommonArea partnered with early-adopting Management Companies to deploy its ReserveBuilder platform across more than 1,500 communities, who transferred over $150 million in association reserve funds to marketplace institutions in its first year. Since then, adoption rapidly expanded, with ReserveBuilder now supporting an additional 8,700 communities across 21 states and the District of Columbia. In total, the platform supports management of over $1.5 billion in reserve funds—a testament to both the demand and scalability of CommonArea's offering.

According to the Foundation for Community Association Research (an affiliate of CAI), 65% of all new homes in the U.S. are built within community associations, which have been increasing at a rate of 3,000–4,000 new associations annually over the past two decades. With over 33% of U.S. housing residing in community associations and $30 billion collectively contributed to reserve funds, the existing investment infrastructure has proven fragmented and outdated.

CommonArea's rapid growth signals its ability to meet the evolving needs of this under-served market—providing both the financial tools and technological innovation the industry has long lacked.

Addressing Capital Needs with Loan Placement Capabilities

Building on strong client adoption and engagement, CommonArea recently launched loan placement functionality within ReserveBuilder. This new capability helps community boards evaluate financing alternatives and secure funding for large capital projects such as roof replacements, infrastructure repairs, and facility upgrades.

Since its rollout earlier this year, participating Management Companies have already prequalified over $100 million in loans, enabling associations to move quickly on critical improvements while preserving reserve fund balances.

"We look forward to making these new tools available to all of our clients for the remainder of 2025," said Jared Tunnell, Co-founder and CEO of CommonArea Financial. "By addressing both investment and financing needs through a unified platform, we're empowering Management Companies to deliver significantly greater value to the communities they serve."

Empowering Smarter Reserve Management

CommonArea's platform also reduces the administrative burden on Management Companies by automating reporting and compliance tasks, integrating financial planning and analysis tools, and expanding access to vetted financial products.

"CommonArea Financial transformed our Reserve Cash Management program," said Debbie Reinhardt, CEO of Resource Property Management. "Their simple yet powerful platform provides much-needed financial clarity while unlocking incremental earnings for communities. It has also streamlined operations, making financial management more efficient for our staff."

About CommonArea Financial

CommonArea Financial is a leading provider of purpose-built financial services solutions for Community Association Management Companies and the communities they serve. The company combines advanced data aggregation and analytics with the only marketplace focused exclusively on Community Association finance—delivering streamlined operations, new revenue opportunities, and improved financial outcomes. With deep industry expertise and an innovation-first mindset, CommonArea is setting a new standard in financial management for Community Associations. To learn more, visit www.commonareafinancial.com.

Media Contact:
Emily Kramer Shure
SVP, Business Development
Common Area, Inc.
800-963-9315
[email protected]

SOURCE Common Area, Inc.