NEW YORK, July 14, 2015 /PRNewswire-USNewswire/ -- Veteran broadcast journalist, public relations and social media expert Grant Greenberg has joined Lumentus as Director of Digital Reputation Management. In his new role, Greenberg will help clients take control of their online profile, manage search results and improve their digital reputation.
"Grant's unique communications background is a great addition to our growing team," said Laurence Moskowitz, managing partner and CEO of Lumentus. "Grant understands the value of telling a company's story and creating compelling content to drive conversations and personalize brands."
Greenberg will work with clients across multiple industries, including private equity, hedge funds and legal to enhance their Google rankings, social media channels and earned media coverage. By raising companies' profiles through positive content, Greenberg provides the strategy and tactics to help companies' better manage their digital reputation, brand and perception.
"Lumentus is at the forefront of providing expertise to protect and enhance the digital reputations of many top companies and individuals," said Greenberg. "This is an incredibly exciting opportunity to leverage my Public Relations, social media and content creation skills to drive business for clients."
He will report to Christina Bertinelli, who leads the Lumentus digital reputation management practice. For more than a decade, Greenberg traveled the country as a broadcast journalist, working at ABC, NBC and CBS affiliates, as well as NY 1. Greenberg transitioned into communications, managing PR and social media for more than 1,000 Regus shared office centers across the U.S. and Canada. He secured local, vertical and national coverage, including features on the Today Show and in the Wall Street Journal. Greenberg also launched social media channels, a new blog, video content plan and advertising programs to raise the company's profile through content marketing. Prior to Lumentus, Greenberg served as a Managing Supervisor, Digital for Fleishman Hillard. He created video content and managed several social media channels for major clients, including AT&T.
Greenberg is based at Lumentus' headquarters at 99 Madison Avenue in New York.
Lumentus is a communications consulting firm that helps its clients manage their brands, protect their reputations and improve their perceptions across target and stakeholder audiences. Lumentus Social is the firm's social media technology and communications solutions unit, also based in the New York office. The firm's principals are leading practitioners in the areas of corporate communications, public relations and public affairs, digital reputation management, social media, advertising and branding. Lumentus practices a discipline-agnostic approach that yields dynamic solutions able to continuously reflect changing business demands.