Compass Intelligence Research Shows That AT&T Provides the Most Robust and Customizable Mobile Account Management Experience for Business Users

SCOTTSDALE, Ariz., Aug. 5, 2011 /PRNewswire/ -- Compass Intelligence examined the functionality within the mobile account management portals of America's 3 top wireless providers: AT&T, Verizon and Sprint, utilizing both in-depth walk-throughs with actual users and secondary sources. In addition, Compass Intelligence conducted research with more than 120 business decision-makers about their preferences with regard to engaging vendor portals online.

Of the 3 vendors looked at, AT&T is top ranked, providing a very robust and customizable experience, while also offering users straightforward navigation, easy access to information, and a superior billing tool. With a seamless link to the AT&T Premier store, handsets and rate plan discounts are available instantly. None of the other vendors offer this sort of fully functional experience. Verizon also provides a powerful experience in its MyBusiness account management portal, but lags a bit due to the lack of online support, including live chat and ticketing. Sprint offers the most visually appealing portal experience, but has significantly less functionality available online, and activating additional corporate account management features can be time-consuming.

"Providing powerful, yet easy-to-use tools for decision-makers is a core aspect of being a leader in business wireless in the US. AT&T's Premier portal offers these important users the most functionality of the providers examined," says Kneko Burney, Founder & Chief Strategist at Compass Intelligence.

Sean Rowe, Portal Researcher at Compass Intelligence, says, "While billing tools rank top amongst features used with Business Decision Makers, a vendor also needs to incorporate a strong self-learn environment to create a seamless flow from sale to support within an online portal, particularly when working with customers in smaller businesses."

Additionally, this Compass Intelligence research analysis identified a key challenge for providers is finding a balance between delivering a number of capabilities to small businesses while also offering a simple, seamless online experience. Finding this correct balance is still a challenge for most vendors, even the top ranked.

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Compass Intelligence, a global consulting and market analytics firm, specializes in segment and vertical market intelligence for the high-tech and telecom industries and offers clients a tailored research experience through excellent customer support. Compass Intelligence provides subscriptions and research reports, insight videos, forecasts, competitive analysis, market data and expert recommendations on multiple markets. Find us on http://www.compassintelligence.com or follow us on Twitter (www.twitter.com/CompassIntel).

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Kneko Burney
President & Chief Strategist
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Sean Rowe
Portal Researcher & Marketing Associate
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SOURCE Compass Intelligence