Compete Emceeing Mobile Marketing and Advertising Special Session at CTIA Wireless 2010

BOSTON, March 15 /PRNewswire/ -- Compete, a Kantar Media company, today announced that Adam Guy, vice president of client services, and Danielle Nohe, director of technology and entertainment,  will serve as Masters of Ceremonies for the Mobile Marketing & Advertising special session at CTIA Wireless 2010. The full day event on Monday, March 22nd will feature a keynote address from Diana Pouliot, director of mobile advertising for Google, and other industry executives discussing the future of mobile in the marketing and advertising sectors.

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The mobile marketing industry is primed for exponential growth and a growing number of companies from a variety of industries are incorporating mobile into their marketing strategies. CTIA's Mobile Marketing & Advertising special session will give brands and agencies the opportunity to discuss the development of the mobile medium and share insights and best practices for utilizing the burgeoning mobile channel.  In additions to Pouliot's keynote, speakers at the Mobile Marketing & Advertising special session include Paul Cushman, director of mobile sales strategy at Yahoo!, Matt Peterson, head of consumer services for Samsung Telecommunications America and Stuart Taylor, managing director, Cisco Systems.

"Over the past few years, we have seen clients across industries embrace mobile as a core marketing channel.  At the same time, Compete's analysis of consumer behaviors and attitudes indicate that the mass market is prepared to open their mobile experience to marketers who are using the mobile channel as an integral part of their strategy to reach consumers. This session is a must for any brand or agency looking to use the channel for maximum marketing potential," said Guy. "We're looking forward to participating in these lively discussions about mobile's future in our industry."

"Mobile is on the cusp of mainstream adoption," said Jeff Simmons, director of technology programs at CTIA. "As businesses begin to recover from the economic downturn and invest in the next wave of technologies, we expect the mobile channel to emerge as a logical and competitive solution for reaching consumers quickly and efficiently while maximizing ROI. We instituted this special session at our annual conference to give brands and agencies a forum to discuss marketing via wireless technology and are confident attendees will benefit from the discussions of successful campaigns."

What:  CTIA Wireless 2010 Mobile Marketing & Advertising Special Session

When:  Monday, March 22, 2010; 9:00am – 5:30pm

Where:  Las Vegas Convention Center, Room N258

Who:  Emceed by Compete's Adam Guy and Danielle Nohe, keynote address from Google's Diana Pouliot and presentations from numerous mobile industry executives

Why:  Share insights and learn how to harness the power of the mobile channel from a variety of industry leaders. The full agenda for the day is available here.

CTIA is offering advertising and marketing agencies the opportunity to bring a client to the Mobile Marketing & Advertising special session for free. Credentials for the event also include admission to the Exhibit floor and Keynote Sessions. To take advantage of this special offer, please contact [email protected].

About Compete

Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns.  Compete's online behavior database—the largest in the industry—makes the Web as ingrained in marketing as it is in people's lives.

Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S.  For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.

About Kantar Media

 Established in more than in 50 countries, Kantar Media enables exploration of multimedia momentum through analysis of print, radio, TV, internet, social media, and outdoors worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences and TGI & Custom.   Combining the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insights to more than 22,000 customers around the world.  (www.KantarMediaNA.com).

About Kantar

Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at www.kantar.com

SOURCE Compete