comScore Reports June 2011 U.S. Mobile Subscriber Market Share
2 out of 5 Smartphone Subscribers Now Use Android Platform
Aug 04, 2011, 13:58 ET from comScore, Inc.
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RESTON, Va., Aug. 4, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 40.1 percent market share in June.
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OEM Market Share
For the three month average period ending in June, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers (up 0.8 percentage points), followed by LG with 21.3 percent share (up 0.4 percentage points) and Motorola with 14.5 percent share. Apple strengthened its position at #4 with 8.9 percent share of mobile subscribers (up 1.0 percentage points), while RIM rounded out the top five with 7.9 percent share.
Top Mobile OEMs 3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens | ||||
Share (%) of Mobile Subscribers | ||||
Mar-11 | Jun-11 | Point Change | ||
Total Mobile Subscribers | 100.0% | 100.0% | N/A | |
Samsung | 24.5% | 25.3% | 0.8 | |
LG | 20.9% | 21.3% | 0.4 | |
Motorola | 15.8% | 14.5% | -1.3 | |
Apple | 7.9% | 8.9% | 1.0 | |
RIM | 8.4% | 7.9% | -0.5 | |
Smartphone Platform Market Share
78.5 million people in the U.S. owned smartphones during the three months ending in June 2011, up 8 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 40.1 percent market share, up 5.4 percentage points. Apple strengthened its #2 position with 26.6 percent of the smartphone market, up 1.1 percentage points from the prior reporting period. RIM ranked third with 23.4 percent share, followed by Microsoft (5.8 percent) and Symbian (2.0 percent).
Top Smartphone Platforms 3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens | ||||
Share (%) of Smartphone Subscribers | ||||
Mar-11 | Jun-11 | Point Change | ||
Total Smartphone Subscribers | 100.0% | 100.0% | N/A | |
34.7% | 40.1% | 5.4 | ||
Apple | 25.5% | 26.6% | 1.1 | |
RIM | 27.1% | 23.4% | -3.7 | |
Microsoft | 7.5% | 5.8% | -1.7 | |
Symbian | 2.3% | 2.0% | -0.3 | |
Mobile Content Usage
In June, 69.6 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.0 percentage points. Browsers were used by 40.1 percent of subscribers (up 1.5 percentage points), while downloaded applications were used by 39.5 percent (up 2.2 percentage points). Accessing of social networking sites or blogs increased 1.8 percentage points to 29.1 percent of mobile subscribers. Game-playing was done by 26.9 percent of the mobile audience (up 1.2 percentage points), while 19.0 percent listened to music on their phones (up 1.1 percentage points).
Mobile Content Usage 3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens | ||||
Share (%) of Mobile Subscribers | ||||
Mar-11 | Jun-11 | Point Change | ||
Total Mobile Subscribers | 100.0% | 100.0% | N/A | |
Sent text message to another phone | 68.6% | 69.6% | 1.0 | |
Used browser | 38.6% | 40.1% | 1.5 | |
Used downloaded apps | 37.3% | 39.5% | 2.2 | |
Accessed social networking site or blog | 27.3% | 29.1% | 1.8 | |
Played Games | 25.7% | 26.9% | 1.2 | |
Listened to music on mobile phone | 17.9% | 19.0% | 1.1 | |
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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SOURCE comScore, Inc.
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