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Comunicación Interactiva Multicanal, promesa de Pitney Bowes México tras ser adquirida por Moneta Technologies


News provided by

Moneta Technologies

Sep 27, 2016, 11:15 ET

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CIUDAD DE MÉXICO, 27 de setembro de 2016 /PRNewswire/ -- Appliance Technologies México, empresa integrante de Moneta Technologies, adquirió la representación en México y Latinoamérica de Pitney Bowes Inc., empresa dedicada al desarrollo de soluciones para la gestión total de comunicación con clientes y las líneas de producto de hardware.

Jorge Alvarado, Country Manager de Pitney Bowes Mexico
Jorge Alvarado, Country Manager de Pitney Bowes Mexico

La compra del 100% de las acciones de Pitney Bowes México S.A de C.V. concluyó en el primer trimestre del año y continúa atendiendo a la base instalada de clientes que procesan más del 90% de los estados de cuenta de los principales bancos y telefónicas en México.

La adquisición enriquecerá el portafolio de servicios que tiene Appliance Technologies México en análisis de datos, Big Data y soluciones que gestionan comunicación con sus clientes a través de documentos como: estados de cuenta, facturación o impresiones de datos variables, geolocalización inteligente, soluciones de envío de paquetería, gestión postal, comercio electrónico global, y por primera vez en México la Comunicación Interactiva Multicanal.

Jorge Alvarado, Country Manager de Pitney Bowes México explicó que "Se ha invertido en el desarrollo de soluciones como la Comunicación Interactiva Multicanal, donde un video con voz explica paso a paso el contenido del estado de cuenta con datos reales y movimientos del usuario, así como sugerencias de uso e inversión entre otras características para cada usuario"

Esta nueva tecnología es única en México y promete convertirse en un estándar de la industria en los próximos años ya que no se trata de Streaming, se trata de la construcción de un video personalizado que responde a las preguntas e intereses del usuario, creando una verdadera experiencia de comunicación.

Según datos de la compañía, la personalización e interactividad multicanal aumentan la fidelidad del cliente, ya que un 92% de los usuarios abre su correo de cuentas por pagar, mientras que el 83% abre sus estados de cuenta bancario, un porcentaje muy por encima de aquellos que reciben correos genéricos donde menos del 40% son abiertos.

"Nos hemos consolidado en un grupo con gran liderazgo, y ahora aprovechamos la integración de soluciones de distintos socios tecnológicos para capitalizar la experiencia y relacionamiento de empresas locales. Por esta razón, los actuales y futuros clientes tienen garantizado la continuidad de un servicio de calidad, enriquecido con el portafolio de soluciones tecnológicas del grupo" dijo: Víctor Hugo Navarro López, Director de Appliance Technologies México.

FUENTE Moneta Technologies

Related Links

http://www.moneta.com.mx

SOURCE Moneta Technologies

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