Conad del Tirreno Renews Agreement With DemandTec

Italian retailer establishes policies and objectives for effective price positioning

Dec 09, 2010, 08:00 ET from DemandTec, Inc.

SAN MATEO, Calif., Dec. 9, 2010 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that Conad del Tirreno, a leading grocery cooperative in Italy, has renewed its subscription of DemandTec's Everyday Price Optimization software service.

Conad del Tirreno implemented DemandTec in 2008 to establish policies and objectives for competitive price positioning across sales regions.  A recent case study by IDC Retail Insights reveals that Conad del Tirreno is able to react faster to price variations in the marketplace and has improved its competitive positioning.

"DemandTec has given us the power to elevate our pricing to a key component of our overall merchandising strategy.  We rely on DemandTec's software service to manage and optimize pricing, and incorporate shopper behavior into our merchandising decisions," said Ugo Baldi, Chief Executive Officer of Conad del Tirreno.

Everyday Price Optimization is a component service of DemandTec Lifecycle Price Optimization™, a comprehensive solution for managing and optimizing pricing across the entire store.  The solution, which also includes the Everyday Price Management, Markdown Optimization, and Promotion Planning & Management software services, enables retailers to understand, predict, and influence consumer demand in order to achieve financial and price image objectives.

"Conad del Tirreno is validating the performance of DemandTec's software service in its stores by leveraging science to deliver optimized prices for everyday items to help meet their pricing objectives," said Dan Fishback, President and Chief Executive Officer of DemandTec.

About Conad del Tirreno

Conad del Tirreno is a large cooperative of independent contractors which, with its 5,600 employees and working with signs Conad E. Leclerc, Conad Superstore, Conad Conad City and Margaret, developed in 2008 a turnover of 1,600 million euro.

About DemandTec

DemandTec (NASDAQ: DMAN) connects more than 280 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on more than 3.5 million trade deals.  DemandTec software-as-a-service utilizes a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.



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