SAN MATEO, Calif., Dec. 9, 2010 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that Conad del Tirreno, a leading grocery cooperative in Italy, has renewed its subscription of DemandTec's Everyday Price Optimization software service.
Conad del Tirreno implemented DemandTec in 2008 to establish policies and objectives for competitive price positioning across sales regions. A recent case study by IDC Retail Insights reveals that Conad del Tirreno is able to react faster to price variations in the marketplace and has improved its competitive positioning.
"DemandTec has given us the power to elevate our pricing to a key component of our overall merchandising strategy. We rely on DemandTec's software service to manage and optimize pricing, and incorporate shopper behavior into our merchandising decisions," said Ugo Baldi, Chief Executive Officer of Conad del Tirreno.
Everyday Price Optimization is a component service of DemandTec Lifecycle Price Optimization™, a comprehensive solution for managing and optimizing pricing across the entire store. The solution, which also includes the Everyday Price Management, Markdown Optimization, and Promotion Planning & Management software services, enables retailers to understand, predict, and influence consumer demand in order to achieve financial and price image objectives.
"Conad del Tirreno is validating the performance of DemandTec's software service in its stores by leveraging science to deliver optimized prices for everyday items to help meet their pricing objectives," said Dan Fishback, President and Chief Executive Officer of DemandTec.
About Conad del Tirreno
Conad del Tirreno is a large cooperative of independent contractors which, with its 5,600 employees and working with signs Conad E. Leclerc, Conad Superstore, Conad Conad City and Margaret, developed in 2008 a turnover of 1,600 million euro.
DemandTec (NASDAQ: DMAN) connects more than 280 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on more than 3.5 million trade deals. DemandTec software-as-a-service utilizes a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.
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