Concha y Toro celebrates its 130th anniversary with a global contest on Instagram

Prizes are a trip to Chile or wine for one year

Sep 04, 2013, 14:01 ET from Concha y Toro

SANTIAGO, Chile, Sept. 4, 2013 /PRNewswire/ -- Many times a picture is worth a thousand words, especially when it comes to communicating emotions that connect different languages, cultures and people throughout the world.  Encouraging the use of social media and photography as a universal language, Concha y Toro invites consumers to celebrate its 130th anniversary under the concept of "uncork great moments around the world", and to share their experience with the brand through photos on the web.

"#CONCHAYTORO 130 YEARS" takes place on Facebook and Instagram and connects both platforms through its interface, which includes the images uploaded by the participants and the instructions to enter the contest.

The first place winner will get a wine trip to Chile to get to know Concha y Toro's Wine Center in Pirque, including airfare and accommodations for two, or will be able to choose an alternative prize of 365 bottles of Casillero del Diablo, equivalent to a year of free wine.

To be eligible for the prizes, participants will just have to become followers of Concha y Toro on Instagram and upload photos to the platform using the hashtag #CONCHAYTORO.*  A panel of experts will select the best picture and will announce the winner. There will also be prizes for the most popular images in the "Photo of the Week" category. The photographers of the posted photos with the most likes will receive a pack with a selection of 6 Concha y Toro premium wines.

More information:

*Promotion not available in Brazil.

SOURCE Concha y Toro