SANTIAGO, Chile, July 2, 2015 /PRNewswire/ -- For the second consecutive year, Concha y Toro is catalogued as the most powerful wine brand in the world in the 2015 ranking "Power 100 Most Powerful Wine Brands", prepared by the independent consultancy, Intangible Business.
Concha y Toro has demonstrated the success of its commercial strategy focused on the global market and sustained over the years. With respect to the previous year, the company increased its score in areas like Market Share, Premium Price Positioning, Market Scope and Relevance, among other tangible and intangible factors that are taken into account and have strengthened the company's permanence in the No.1 spot.
"This result is a recognition that fills us with pride as we are convinced that the Concha y Toro brand is our greatest asset. This is why we work day by day in taking care of it and making it grow. This once again recognizes the global reach of our company and the relevance it has for consumers in the different markets. We have a presence in more than 145 countries and have become a distinguished omnipresent brand", said Eduardo Guilisasti, CEO of Viña Concha y Toro.
"The Power 100" ranking also shows a side that measures "The World's Most Powerful Spirits & Wine Brands", and, as its name suggests, in just one measurement, it compares the importance of spirits and wine brands. In this edition Concha y Toro reached 18th position, classified among the Top 20 worldwide.
"Power 100 Most Powerful Wine Brands" is prepared by a panel of independents experts with long involvement in the industry, with over 200 years of combined experience. Its members have been involved in the most important wines and spirits companies, in positions of responsibility in almost all markets. They have been asked to assess close to 10,000 brands from which the list of the Top 100 is produced.
Year by year Concha y Toro is recognized as one of the most important wine companies worldwide. In addition, recently in May, the company was awarded "International Best Drinks Company of the Year", granted by "The Drinks Business Awards 2015".
SOURCE Concha y Toro