Concha y Toro Stands Out For Its Successful Global Positioning Strategy

SANTIAGO, Chile, Oct. 7, 2014 /PRNewswire/ -- Concha y Toro received significant recognition for its global positioning strategy, entering the list of "2014 BCG Global Challengers" prepared by prestigious international consulting firm The Boston Consulting Group. The ranking includes 100 companies in emerging economies characterized by their growth and globalization.

Global Challengers companies are those who have reached a global scale, international presence and investments, and growth above similar companies. Indeed, in the period 2000-2013, sales of Global Challengers grew at a rate of 18% annually, versus 7% of its global peers, and 6% of non-financial S&P companies.

The listing is made up of companies from 18 emerging countries like India, China, Turkey, Thailand, Brazil and Chile, among others, from different sectors of the economy. Companies from the consumer and technology, media and telecommunications sectors stood out this year. In 2014, 13 new companies entered the ranking, including Concha y Toro, the first winery of the listing.

Concha y Toro stands out as the first wine company that becomes a Global Challenger: "Concha y Toro is the largest Latin American wine producer. The company, with $950 million in sales, has vineyards in Argentina, Chile, and the U.S. It is one of the few winemakers trying to create a global brand, as evidenced by its sponsorship of the Manchester United Football Club. Exports of Concha y Toro represent 68% of the sale. Global wine consumption is growing in the USA, where Concha y Toro acquired Fetzer Vineyards (in 2011)."

Concha y Toro's business strategy has allowed it to grow in international markets, take advantage of the growth of the wine category, and capture the growth that offers a growing middle class worldwide.

About Global Challengers

In the Global Challengers list there are only 3 Chilean companies: Latam, Falabella and Concha y Toro.

• Certain methodological criteria to select the 2014 BCG Global Challengers:
• Sales exceeding US$1 billion (ensures that they have the resources to be global)
• External sales exceed 10% of sales or US$500 million.
• In an export-oriented industry, assets outside their country of 10% to US$500 million.
• Growth and performance quantitative metrics.
• Looking for companies with serious aspirations to be global, ranking considered international presence, foreign investment, M&A, and the strength of the business model was analyzed.

SOURCE Concha y Toro