Concha y Toro's New Web Site 2.0:, Connecting Consumers

Jun 02, 2010, 13:58 ET from Concha y Toro

SANTIAGO, Chile, June 2 /PRNewswire-FirstCall/ -- "Connecting wine fans" is the name, and the purpose, of this web site that seeks to put wine fans in contact with the company and other consumers so that they can exchange information on the wines and activities that Concha y Toro (NYSE: VCO) is carrying out throughout the world.    

In order to promote a greater proximity and interactivity with its consumers and provide them with a complete experience of its brands and activities, Concha y Toro has developed the site, containing the audiovisual materials recently introduced by the winery throughout the world and opening a window to highlighting what consumers and fans of its wines are commenting via Twitter, blogs and social networks.

This new web 2.0 platform will permit a quick reporting of the numerous events and activities involving Concha y Toro in over 135 countries around the world where it has a presence, also permitting virtual samplings and tastings led by its own winemakers (section Tastings and Events), through its own channels on YouTube and Flickr. The winery's latest corporate news will be reported through different materials in Concha y Toro World. In Campaigns you can see the latest advertising campaigns of the Concha y Toro brands. We mention especially the section Concha y Toro on the web, in which we quote what the media or its own wine consumers and fans have published throughout the world on Concha y Toro wines in Facebook, Twitter, YouTube or various social networks, making it a true peer-to-peer communication. Lastly, on, you can register to receive the monthly corporate newsletter containing the company's latest news.

This is a site full of news and surprises that will certainly bring fans of the Concha y Toro brand around the world closer together.


SOURCE Concha y Toro