
New executives reinforce market leader's AI pedigree in building trust and adoption of order and invoice automation for ERP systems
VANCOUVER, BC, Sept. 15, 2026 /PRNewswire/ -- Conexiom today announced it has appointed Cliff Barrett as Chief Product Officer and Ellie Ebrahimi as Chief Marketing Officer, strengthening its AI pedigree as the company delivers enhanced order and invoice automation that distributors and manufacturers can verify and scale confidently.
Barrett and Ebrahimi bring experience taking AI-native solutions to market that help organizations transition to more automation-dependent operating models. They arrive at a time when Conexiom is shifting the industry's thinking of AI. Its announcement of Conexiom Relay earlier this month delivers repeatable automation of unstructured data with AI that learns how you work. Its transparency helps distributors and manufacturers become more confident in broadening automation's scale, relieving them of manual work and freeing up time to better serve customers.
"We are bolstering Conexiom's leadership team to capitalize on the market's need for trustworthy AI," Conexiom CEO Michel Feaster said. "The additions of Cliff and Ellie help us build closer relationships with our customers to help us prioritize and build new products that the market wants, such as Relay. They are joining at the perfect time. They will be integral in enabling our customers to scale AI automation, stop manual data entry, and spend more time driving business with their own customers."
This mission to end manual work and foster predictable, long-lasting customer relationships is central to Conexiom's brand and value, Ebrahimi said.
"Conexiom's brand promise is centered on our ability to help our customers better serve their customers," Ebrahimi said. "We want our customers' organizations to be value centers, not cost centers. We are committed to understanding our customers' needs and distinguishing our products and services in a materially impactful way. With Relay, our customers are empowered with AI that earns their trust with every decision, giving them the confidence to scale automation, and in turn, boost their revenue growth, margins, and EBITDA."
"Conexiom has an advantage in the marketplace," Barrett said. " We created the market more than 15 years ago. We have one of the largest and most established customer bases in our space and possess the deepest knowledge foundation to train our AI. The outside-in perspective we get from more than 600 customers provides clear guidance on how we develop and deliver future solutions. Like Relay's AI, we don't guess. We verify exactly what customers want us to build and follow through. There is great purpose within Conexiom's employee base. We're excited because more is coming, and we know our customers will benefit even more."
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About Conexiom
Conexiom is the market leader in trusted AI order and invoice automation. Its platform turns unstructured documents into accurate, ERP-ready data, with AI that earns trust with every decision, enabling teams to process transactions faster and with greater confidence. The result is greater efficiency, fewer costly errors and more time to build the customer relationships that win repeat business. Built on more than 15 years of automation expertise, Conexiom supports more than 600 customers and processes more than 1.5 billion line items each year, supporting manufacturers and distributors worldwide. For more information, visit www.conexiom.com.
Media Contact: Ellie Ebrahimi | [email protected]
SOURCE Conexiom
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