Connor McMahan Launches Virent Capital to Partner with Founder-Led Services and Consumer Companies in the Lower Middle Market

RADNOR, Pa., May 28, 2025 /PRNewswire/ -- Connor McMahan today announced the launch of Virent Capital, a private equity firm headquartered in Radnor, Pennsylvania, focused on partnering with founder-led services and consumer companies across the U.S. lower middle market.

Virent was founded on the belief that the next generation of private equity success will be driven by deep sector insight, technology enablement, and hands-on value creation, not simply capital. The firm blends a research-driven, thesis-led investment approach with Virent Drive™, a proprietary technology-enabled operating platform powered by an elite network of experts and capabilities designed to help companies modernize, scale, and accelerate growth.

While Virent will focus primarily on services and consumer businesses, it will selectively partner in other sectors where digital enablement and operational modernization can meaningfully accelerate performance.

Connor McMahan is the Founder and Managing Partner of Virent Capital.  He brings more than a decade of experience leading investments as a former Partner at L2 Capital. "Virent was created to meet the needs of founders looking for more than just capital. We are building a firm purposefully designed for this segment of the market, offering the structure, resources, and strategic support to help companies scale with focus and integrity," noted McMahan.  "I am grateful to my mentor and anchor investor, Bob Levine, and to our senior advisors for their belief in my vision.  Their support and partnership are instrumental to what Virent is building."

Virent targets control investments in U.S.-based companies with under $8 million of EBITDA. The firm is particularly well-suited for businesses seeking their first institutional partner, especially those undergoing an analog-to-digital shift, and brings over a decade of strategic and operational investing experience. At a time of rapid technological transformation, Virent delivers the ability to unlock growth through rigorous strategy and operational improvements, as well as proprietary capabilities in IoT (Internet of Things), artificial intelligence and machine learning, application development, ecommerce and performance marketing—a level of enablement that remains highly differentiated in lower middle market private equity settings.

Bob Levine, Founder of L2 Capital, has committed capital to support the firm's long-term vision and growth, and commented on Virent's launch: "Connor and I have worked closely together for more than a decade, and I've had the opportunity to see his instincts and discipline as an investor play out time after time. He has consistently earned the trust of founders and delivered strong outcomes for all stakeholders. My family and I are proud to support him in this next chapter and are confident in his ability to grow, build, and succeed with Virent over the coming years."

About Virent Capital
Virent Capital (www.virentcap.com) is a private equity firm focused on digitally enabling the next generation of founder-led services and consumer companies. Headquartered in Radnor, PA, the firm targets control investments in U.S. lower middle market businesses, typically those with under $8 million of EBITDA. Virent combines a thesis-led investment model with Virent Drive™, its proprietary growth platform that leverages a curated network of technology, digital, and operating partners to accelerate performance and build lasting value.

Media Contact
Emma Dougherty
[email protected] 
(484) 222-3419
www.VirentCap.com

SOURCE Virent Capital