Consumer Cellular Launches "Enabler IQ" - A Turnkey Offering That Empowers Brands to Easily Enter the Wireless Market

SCOTTSDALE, Ariz., May 28, 2025 /PRNewswire/ -- Consumer Cellular, a leading provider of wireless service and devices to the 50+ demographic, today announced the launch of its new Mobile Virtual Network Enabler (MVNE) program: Enabler IQ. This innovative platform is designed to enable businesses, retailers, and influencer-led brands to seamlessly launch their own branded wireless services to enhance customer loyalty without the need to build out complex infrastructure. 

Enabler IQ provides partners with access to Consumer Cellular's nationwide coverage, robust back-end systems, and award-winning, U.S. based customer support capabilities. This turnkey solution includes billing, provisioning, logistics, customer care and web and mobile app, all configurable to reflect the partner's brand identity. AT&T will provide network capabilities, ensuring that Enabler IQ delivers reliable, high-quality connectivity nationwide.  The platform will be utilizing the AI-powered Amdocs connectX cloud-native SaaS platform to launch services quickly.

"For nearly three decades, Consumer Cellular has built a reputation for delivering exceptional service and value to customers across the country," said Ed Evans, CEO of Consumer Cellular. "With Enabler IQ, we're opening up our proven capabilities to help other organizations launch and scale their own wireless offerings quickly, cost-effectively, and with confidence. Along with the expansion of brick-and-mortar retail stores, new products and US based customer support, Enabler IQ is another example of how we're expanding our product and service offerings to reach new customers and grow our business."

The MVNE program is tailored for companies looking to diversify their product lines, increase customer retention, or offer more value through bundled services. Potential partners include retailers, cable operators, device manufacturers, financial institutions, and celebrity endorsers.

Key Benefits of Enabler IQ:

• Access to fast, reliable nationwide 5G and 4G LTE networks

• U.S. based customer service and tech support

• Flexible branding and pricing models

• Comprehensive backend operations and reporting

• Rapid go-to-market timelines

Consumer Cellular has long been recognized for its award-winning customer service and has consistently ranked among the top wireless providers in customer satisfaction. The Enabler IQ program leverages this legacy, allowing partners to offer a premium wireless experience under their own brand names. For more information on Enabler IQ, please visit  www.enableriq.com

About Consumer Cellular
Consumer Cellular is the top-rated wireless provider that provides cell phones and no-contract service plans primarily for those 50+. Founded nearly 30 years ago on the belief that everyone should have affordable access to the safety and convenience of cellular service, the company has become well known for its 100% U.S. based, award-winning customer support. Consumer Cellular has been honored by J.D. Power as #1 in Customer Service among Value MVNOs, 18 Times in a Row, making it the Most Awarded Brand for wireless customer service. In 2024, the company was also ranked #1 in network coverage and customer satisfaction among wireless carriers from ACSI. Additionally, the company has been ranked on the Inc. 5000 list 12 times. The company has been an approved AARP Provider for over 14 years and offers AARP members exclusive discounts on service. The Scottsdale, AZ. based company is privately held with over 2,500 U.S.  employees and utilizes the nation's largest voice and data networks, which cover 99 percent of the U.S. population. Consumer Cellular's wireless phones and plans are sold nationwide through more than 40 company-owned retail locations, online at ConsumerCellular.com, by telephone at (888) 345-5509, as well as at leading retailers such as Target and Walmart.  For J.D. Power Wireless Customer Care Mobile Virtual Network Operator Study award information, visit jdpower.com/awards. For cellphone tutorials, features, applications, and company news, connect with Consumer Cellular on Facebook, Twitter, and YouTube.

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SOURCE Consumer Cellular