Consumer Megatrends Shaping Successful Brand Packaging & Design Outlined in Free White Paper from Berlin Packaging

Mar 22, 2011, 09:14 ET from Berlin Packaging

CHICAGO, March 22, 2011 /PRNewswire/ -- Major consumer trends that can help brand owners deliver product packaging that sells are discussed in Consumer Megatrends and Packaging Implications: How Companies Can Ride Consumers' Coattails, a new white paper from Berlin Packaging that can be downloaded free of charge here.

The paper identifies nine broad trends that are currently driving the consumer marketplace, ranging from comfort to personalization to community, and suggests strategies for leveraging those trends to design packages that increase product traction and market share. The list of options to be considered stretches from single-serve sizes, resealability and dose-control dispensing to the use of newer technologies that can provide sensory packaging, reactive labels and packs, and biodegradable materials.

"Companies that spot and respond to trends improve their odds of success in the marketplace. Packaging is one key tool that helps companies connect with these trends," the paper notes.

Other white papers available from Berlin Packaging include Effective Risk Management in Global Sourcing, which offers guidelines for mitigating risk when using overseas factories to lower package costs, and Partnering for Supply Chain Excellence, which provides a road map for evaluating both current and new suppliers.

All company white papers can be downloaded at

About Berlin Packaging

Berlin Packaging is North America's premier Hybrid Packaging Supplier of plastic, glass, and metal containers and closures. With over 33,000 available SKUs, over 100 packaging consultants, and more than 70 sales and warehouse locations across North America, the company has the right products, expertise, and geographic proximity to help customers increase their net income through packaging products and services. Berlin Packaging supplies billions of containers and closures annually as well as warehousing and logistics services for customers of all sizes in all industries. It is the only company in its sector to be ISO 9001 certified, to have Customs-Trade Partnership Against Terrorism (C-TPAT) certification, and to achieve 99% on-time delivery of its shipments every month for almost seven years. Related services and specialty-product divisions include: Studio One Eleven custom packaging and graphic design, Berlin Global sourcing solutions, E3 profit-oriented consulting, Berlin Financial financing for equipment and capital improvements, Dangerous Goods transport; Freund Container & Supply convenience, and Qorpak laboratory supplies. The company can be reached at 1-800-2-BERLIN or at

SOURCE Berlin Packaging