Digital publication is a new tool to reach a wider Spanish-speaking audience
YONKERS, N.Y., April 11, 2011 /PRNewswire-USNewswire/ -- Consumer Reports is offering the annual auto issue—the most popular issue of the magazine—in Spanish for the first time as a new way to reach the Hispanic community.
The issue contains information on the 2011 Top Picks, Automaker Report Cards, Best New Car Values, Used Car Reliability, and more unbiased and objective buying advice and information.
The Annual Auto issue will be offered as a digital publication and can be purchased at Zinio.com for use on PC and Mac computers or iPads, and at Barnes & Noble.com for the Nook Color. The digital publication will provide instant access to the magazine and give consumers the ability to highlight, bookmark, and save articles and pages of interest.
The 2010 Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population. The nation's Latino population, which was 35.3 million in 2000, grew 43% over the decade. The Hispanic population also accounted for most of the nation's growth—56%—from 2000 to 2010.
"More and more Hispanics are online, and as the digital platform grows, we think this is another way of getting Consumer Reports' information into the hands of a growing audience," said John Sateja, Executive Vice President of Consumers Union, the publisher of Consumer Reports.
The Annual Auto Issue En Espanol is Consumer Reports' latest effort to extend its reach into the Spanish-speaking market in the U.S. Almost three years ago Consumer Reports launched its own Spanish-language site, www.ConsumerReportsEnEspanol.org. And, last year, Consumer Reports launched the first-ever Spanish-language edition of its best-selling annual buying guide entitled Guía de Compras 2010 de Consumer Reports, with a forward by Julie Stav, best selling author and the host of "Tu Dinero con Julie Stav". That was the first time that Consumer Reports' trusted ratings and reliability data was published in a language other than English.
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SOURCE Consumer Reports