Consumers in Driver's Seat on Ford F-150 EcoBoost Challenge; Free Fuel, National Bragging Rights Up for Grabs

DEARBORN, Mich., Aug. 17, 2011 /PRNewswire/ --

• The Ford F-150 EcoBoost Challenge kicks off today on Facebook, with drivers in eight cities putting EcoBoost®-equipped Ford F-150s to the test – in fuel efficiency challenge and community projects

• Winning driver receives a year's supply of free Shell Nitrogen Enriched Gasoline; two Shell-branded stations in the winning driver's city will offer residents free regular-grade gasoline for two hours and 22 minutes on Sept. 2, in a nod to the 22 mpg the Ford F-150 EcoBoost achieves on the highway

• The 2011 Ford F-150 equipped with the all-new 3.5-liter EcoBoost truck engine delivers an unbeatable combination of power, capability and efficiency, making it perfect for this challenge. It is EPA-certified at 16 mpg city and 22 mpg highway, complementing the best-in-class 420 lb.-ft. of torque the engine produces. It also offers best-in-class conventional towing of 11,300 pounds and best-in-class payload of 3,060 pounds

The 2011 Ford F-150 EcoBoost® has survived a series of torture tests – racing in the Baja 1000 and towing a maximum 11,300 pounds at high speeds around a NASCAR track for 24 hours straight – and this month, eight truck fans will put the truck to the test in their own communities.

Up for grabs: bragging rights tied to a week-long fuel-efficiency driving challenge, the satisfaction that comes from inspiring community members to give back and, ultimately, two free gasoline giveaway events for the winner's city.

The challenge goes live today on the EcoBoost Challenge tab on Facebook at www.facebook.com/ford.

"This challenge is a great way to highlight the capacities of the F-150 EcoBoost – a truck specially engineered to deliver the capability people need and the fuel efficiency they really want," said Raj Sarkar, F-150 marketing manager. "Plus, this challenge speaks to the spirit of our F-150 owners, who work hard for their families as well as their communities."

Each driver will represent a city, driving an F-150 EcoBoost truck for one week. The first five days of the challenge involve a real-world fuel efficiency competition, with the average miles per gallon monitored via Ford's Crew Chief™ system installed in each truck.

Challenge cities are Louisville, Ky.; Pittsburgh; Houston; San Diego; Orlando, Fla.; Denver; Kansas City, Mo.; and Raleigh-Durham, N.C. The EcoBoost Challenge drivers come from a variety of backgrounds, ranging from a middle school biology teacher to a Twitter user with more than 40,000 followers.

The community service piece of the contest teams drivers up with their local communities to create a goodwill project on Aug. 27 that includes public support. Drivers will create their own community projects, using the F-150 EcoBoost trucks to carry materials to their project sites.

The winning driver will be determined through a blended score measuring the highest average miles per gallon achieved throughout the week, the most votes on the Ford Facebook page and how many volunteers participated in the community improvement project.

The winning driver receives a year's supply of free Shell Nitrogen Enriched Gasoline. Plus, Shell will provide free regular-grade gasoline (up to 15 gallons per vehicle) at two local stations in the winning driver's hometown on Sept. 2 for two hours and 22 minutes – in honor of the 22 mpg the F-150 EcoBoost delivers on the highway.

"We are proud to be a part of the Ford F-150 EcoBoost Challenge because we understand that consumers are looking to stretch their fuel purchases without sacrificing the quality of their ride," said Dan Little, North America fuels marketing manager for Shell Oil Products U.S. "That's why all three grades of Shell Nitrogen Enriched Gasoline help clean and protect critical engine parts, so the engine can perform at its best."

Powerful choice

The Ford F-150 is breaking new ground with its available EcoBoost engine, delivering a combination of fuel efficiency, performance and towing that beats all other trucks. The Ford F-150's official 2011 EPA ratings certify that 4x2 models equipped with the 365-horsepower 3.5-liter EcoBoost twin-turbo engine and six-speed automatic transmission achieve 22 mpg on the highway and 16 mpg in the city.

"This truck uses advanced technology to deliver both power and efficiency," said Sarkar. "The EcoBoost trucks are our most capable F-150s and the fact they also offer exceptional fuel efficiency means our customers don't have to compromise."

The 3.5-liter EcoBoost truck engine produces 365 horsepower and a class-leading 420 lb.-ft. of torque, helping enable best-in-class maximum towing of 11,300 pounds and maximum payload of 3,060 pounds – all with unsurpassed fuel efficiency.

EcoBoost is fundamental to Ford's strategy to provide technologically advanced, high-output, smaller-displacement powertrains that deliver uncompromised performance and fuel efficiency. Ford EcoBoost engines deliver fuel efficiency gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger, less-efficient engines.

By 2013, Ford plans to offer EcoBoost engines in up to 90 percent of its North American nameplates, supporting global sales of 1.5 million EcoBoost-powered vehicles per year.

About Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

SOURCE Ford Motor Company