CHICAGO, April 28, 2016 /PRNewswire/ -- Consumers eat an average of 3.7 sandwiches per week, which has remained stable over the past few years. However, consumers are now eating a wider variety of sandwiches and sourcing them from a greater variety of locations as they look for new, unique foods, according to the 2016 Sandwich Consumer Trend Report. While burgers are still consumed most often of all sandwich varieties measured, other varieties—including deli salad, breakfast, flatbread and ethnic sandwiches—are gaining on burgers.
"Sandwiches provide an ideal platform for consumers to experiment with new flavors," explains Kelly Weikel, director of consumer insights at Technomic. "To gain share, operators and suppliers must meet growing demand for innovative, better-for-you options."
Key takeaways from the report include:
- The rise of all-day breakfast is creating new opportunities for breakfast sandwiches; 27% of consumers say they are buying breakfast sandwiches outside of typical breakfast hours more often now than they were a year ago.
- Consumers increasingly demand mini sandwiches that they can eat as a snack (37%, up from 31% in 2012).
- Chain restaurants may benefit from differentiating sandwich offerings; 36% of consumers overall and 47% of millennials think that chain restaurants all offer very similar sandwiches.
Using actionable data from more than 1,500 consumers, as well as Technomic's exclusive Digital Resource Library, Knowledge Center and MenuMonitor databases, the 2016 Sandwich Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer attitudes toward sandwiches and identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com/ctr or contact one of the individuals listed below.
Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.
About Winsight, LLC
Winsight, LLC is a business-to-business media and information services company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio including four publications, CSP, Restaurant Business, FoodService Director and Convenience Store Products, a suite of digital products including websites, e-newsletters (Restaurant Business Daily and CSP Daily News) and webinars, plus video products, mobile and tablet apps, custom marketing solutions and the convenience-retailer intelligence tool, CSPedia. The Winsight Events group produces six exclusive, large-scale executive-level conferences—Restaurant Leadership Conference, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC and MenuDirections—in addition to more than 12 major EduNetworking conferences and advisory meetings. Winsight recently acquired Technomic, Inc., a food industry provider of primary and secondary market information and advisory services. Winsight is a recognized leader in the markets it serves.
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