Born from the belief that convenience should not come at the expense of craft, Conte Camillo was created as the RTD category evolves toward more elevated experiences. Produced at select European distilleries using premium spirits and natural ingredients, each recipe is fully mixed and balanced before bottling to preserve the taste and texture of a bartender-made cocktail. Ranging from 20% to 35% ABV, the collection delivers full bar strength with a simple proposition: chill, pour and enjoy.
The U.S. portfolio spans five classic cocktails, each crafted for a distinct mood and moment: Lemon Drop, with Italian vodka, fresh lemon and elderflower, brings a bright, easygoing energy to sunny afternoons and spontaneous get-togethers; Cosmo, layered with cranberry, lime and rosemary, transitions effortlessly from late afternoon into evening; Negroni, blending Italian bitters, small-batch gin and vermouth, suits a slower aperitivo or an evening of conversation; Old Fashioned, pairing Kentucky Bourbon and rye with mountain bitters and cherry Grappa, is a timeless choice for winding down late at night; and Espresso Martini, combining real cold brew, Italian vodka and coffee liqueur, brings an energetic lift to after-dinner occasions.
"The U.S. is an incredibly exciting market for us because consumers are increasingly looking for cocktails that deliver both quality and ease, without having to compromise one for the other," said Nicolas Mack, Founder & CEO of Mack Brands. "We created Conte Camillo to bring the essence of exceptional cocktails into a format that fits naturally into people's lives. We're excited to introduce the full lineup to the U.S. and set a new standard for what RTD cocktails can deliver."
Coinciding with the expanded U.S. rollout is "Strength of Character," Conte Camillo's new campaign, which debuts in September with New York City at its center. Built around the belief that character is shaped over time, the campaign draws a parallel between the people who have spent years perfecting what they do and the distinct character behind each Conte Camillo cocktail. Through cinematic, documentary-style short films featuring real New Yorkers in their own environments, Strength of Character celebrates the precision, individuality and stories that define the cocktails they represent.
The first of six films explore a lifetime of craft through the details, practiced skills and knowledge passed from one generation to the next. Each film will spotlight a different individual and their craft, connecting the character they have developed over time with a cocktail from the Conte Camillo portfolio. The campaign will continue to unfold through December across social and digital channels. Led by Mack Brands, the U.S. expansion builds on Conte Camillo's European presence while introducing the brand's broader portfolio and point of view to American cocktail culture.
Conte Camillo is available in 100ml bottles for $5.99 SRP and 375ml bottles for $14.99 SRP. For more information, please visit contecamillo.com and follow @contecamillococktails.
About Mack Brands (mack-brands.com)
Mack Brands is a challenger beverage house committed to revolutionizing the world of spirits through cutting-edge innovation, compelling storytelling, and an unwavering dedication to quality. Part of the Mack & Schühle group, Mack Brands is expanding its footprint with a portfolio that includes Finvara Irish Whiskey, Conte Camillo Small Batch Cocktails, and Tequila Rosaluz. Each brand reflects a deep respect for tradition while pushing the boundaries of what's possible in the beverage world.
About Conte Camillo (contecamillo.com)
Conte Camillo is a premium small-batch cocktail brand bringing bar-quality classics to the ready-to-serve category. Carefully crafted at select European distilleries using premium spirits and natural ingredients, each cocktail is mixed and balanced at true bar strength to deliver taste, texture and consistency. The portfolio includes five classic expressions: Lemon Drop, Cosmo, Negroni, Old Fashioned and Espresso Martini, available in 100ml and 375ml formats, combining European craftsmanship with a modern approach to cocktail culture.
Media Contact:
Huiru Guo
[email protected]
Colangelo & Partners
SOURCE Mack Brands
Share this article