BOSTON, April 29, 2014 /PRNewswire/ -- While virtually all companies use content marketing, 69 percent feel they don't have time to create effective strategies. To address this concern, content marketing agency Brafton Inc. will host a webinar, "Repurposing your content: How to do more with less," on May 13 at 1 p.m. EST.
Led by Senior Director of Content Francis Ma and Marketing Director Katherine Griwert, the free webinar will focus on how businesses can extend the life cycle of content for stronger marketing ROI.
"We're constantly striving for smarter strategies, and we recognize it's a struggle for most marketers," Griwert said. "A smart content campaign gives brands a foundation of materials to repurpose into a number of value-add formats, and these can be used to build connected campaigns that benefit the entire sales funnel. By taking a bird's eye view of all of the content you're investing in, you can recognize natural overlaps in assets and goals to streamline your efforts and become more efficient."
Key webinar discussion points will include the best ways to get the most out of high-investment content and tips to use different media for high-impact repurposing.
The webinar will be held on May 13, 1 p.m. EST. Registered webinar attendees can Tweet event details using the hashtag #SmarterContent for a chance to win a complimentary consultation with Brafton following the event.
Space is limited - click here to reserve your spot.
Brafton is North America's premier content marketing agency, recognized for two consecutive years on the Inc. List as one of the fastest-growing U.S. private companies. The agency's in-house writers, graphic designers and video teams work with its SEO and social media consultants to create exclusive content targeting clients' unique audiences and business goals. Brafton provides strategies that engage social audiences, drive relevant website traffic and maximize web conversions. Brafton serves clients throughout North America from offices in Boston, Chicago and San Francisco.
Molly Buccini, Marketing Communications Coordinator