BOSTON, March 31, 2014 /PRNewswire/ -- In an effort to strengthen and expand Brafton Inc.'s maturing graphic offerings, Ken Boostrom has been appointed as the content marketing agency's new design director. Boostrom brings more than 20 years of experience in visual design and web development to Brafton.
"We couldn't be more pleased to welcome Ken to the Brafton team," CEO Richard Pattinson said. "Graphic design is an integral part of any compelling content marketing strategy, and we have worked hard in recent years to build our in-house design team into an industry-leading force. Ken's experience, creative vision and leadership will lay the groundwork for the next iteration of successful content marketing across our client base."
As director, Boostrom will educate new and veteran designers on industry trends and best practices, while also expanding the scope and volume of Brafton's graphic products.
"My initial focus is to bring new tools and creative processes to the design team," Boostrom said. "In a fast-paced environment, it's essential to give each designer the support needed to meet the goals of our diverse client base."
Graphic design serves as a cornerstone for successful content marketing. Through the combined efforts of our skilled designers and industry-focused content writers, Brafton produces visuals that appeal to target audiences with substantive, relevant information in an easily digestible format.
"The concept of 'a picture being worth a thousand words' is more relevant than ever," Boostrom said. "Creating the next generation of illustrations, information graphics and broader visual media is one of Brafton's many goals, and I am looking forward to leading our team's success."
Brafton is a premier content marketing agency, recognized for two consecutive years on the Inc. List as one of the fastest-growing U.S. private companies. The agency's in-house editorial teams work with its SEO and social media consultants to create exclusive content targeting clients' unique audiences and business goals. Brafton serves clients throughout North America from offices in Boston, Chicago and San Francisco.
Molly Buccini, Marketing Communications Coordinator
SOURCE Brafton Inc.