Content Marketing Institute Expands Team with Industry Leaders

CLEVELAND, Sept. 8, 2014 /PRNewswire/ -- The Content Marketing Institute announced today organizational changes within the company. With the recent acquisition of the Intelligent Content Conference, the announcement of the new CMI Podcast Network, and a defined focus on audience development, CMI has brought on three new team members. 

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Heather Meza
Chief Content Alchemist

Heather joins CMI following a 25+ year career in High Tech. Heather spent the last 14 years at Cisco Systems where she led the Digital Media Solutions team for Services and the Content Transformation Initiative, which led to her most recent roles creating and directing Cisco's first ever Inbound Marketing Experience team and serving as a Conversion Content Marketing Coach. As our resident content strategy expert, Heather is heading up the newest addition to the CMI portfolio, the Intelligent Content Conference (ICC).

Pamela Muldoon
Podcast Network Director

Pamela will oversee the development, launch and distribution of all podcast shows chosen to be a part of the CMI Podcast Network. Pamela comes to CMI with a career background that includes radio broadcasting (as both an on-air personality and copywriter), marketing project management and content marketing strategy. Muldoon's content marketing consultancy, Audio Content Solutions, specializes in helping brands and agencies integrate audio content into their overall content strategy.

Tracy Mallette
Audience Development Manager

Tracy will oversee CMI's email program and database to ensure CMI customers are receiving targeted, relevant content through our marketing automation system and our customer relationship management system. Prior to CMI, Tracy spent seven years in the newspaper industry, including four years at the Eagle Tribune Publishing Company, was an SEO Copywriter for Brookstone, and a Blog Editor for SuccessWorks.

Other CMI News & Promotions

• Michele Linn has been promoted to Vice President of Content
• Jodi Harris has been promoted to Director of Editorial Content & Curation
• Joe Pulizzi & Robert Rose are finalists in the 2014 PRNews PR Digital Awards for Best Podcast or Videocast for their PNR: This Old Marketing Podcast
• Cathy McPhillips, Marketing Director, was recently named one of Folio:'s Top Women in Media

"The CMI team continues to go above and beyond to deliver education and training solutions for enterprise marketers," says Joe Pulizzi, Founder of the Content Marketing Institute. "These moves will continue to put us in position to help marketers reach another level of content marketing success."

Content Marketing World, CMI's annual event with 2,500 marketers, kicks off tomorrow, Tuesday, September 9, 2014, in Cleveland, Ohio. Walk-in registrations are accepted. For details, visit the CMWorld website.

About Content Marketing Institute (CMI)

Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September, and Content Marketing World Sydney, every March. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company.

SOURCE Content Marketing Institute