Content Marketing Institute launches Online Training & Certification

New training program provides essential knowledge needed for content marketing success

Mar 13, 2014, 10:00 ET from Content Marketing Institute

CLEVELAND, March 13, 2014 /PRNewswire/ -- Content Marketing Institute (CMI) announces the launch of their new Online Training and Certification program. Launched with 35 lessons and over 18 hours of lessons, courses cover the full spectrum of content marketing, including Planning, Audience, Story, Channels, Process, Conversation and Measurement.

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Industry thought leaders have been hand-selected by CMI based on their expertise. Instructors include Robert Rose (Content Marketing Institute), Ardath Albee, Andrew Davis, Michael Brenner (SAP), Doug Kessler (Velocity Partners), and other industry leaders from Kelly Services, Mashable, Google and more.

The training program is now available, and includes access to current and upcoming lessons for one year.  By subscribing, Content Marketers also can earn badges showing their progress and a certification of completion. To earn a certificate, a student must complete all the required lessons and pass their associated quizzes.

The program was built to help marketers develop sound strategies and critical skills that are essential to content marketing success. "This training program has been a longtime goal for CMI," says Joe Pulizzi, founder of the Content Marketing Institute. "With customers relying on useful, informative content more and more every day, the time is right for training so we can return to the basics and keep epic content marketing continuing down the right path."

More information, including details on the curriculum, instructors and an opportunity for two free trial classes, can be found on the CMI Online Training website. For a limited time, CMI is offering a $200 discount on annual subscriptions for all new participants through April 7, 2014.  To get access to this special discount, sign up for a free preview. 

The training program has already garnered excellent reviews, including one from Stephanie Elsen of Red Wing Software: "CMI online training is excellent. I've been doing content marketing for several years, and I found myself learning new information that can make a drastic difference in the content marketing programs I manage. The training courses offer specific and measurable ways of improving programs. Whether you are just starting out or trying to improve your current program, I highly recommend using CMI online training to raise your content marketing to the next level."

About the Content Marketing Institute

Content Marketing Institute (CMI) is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September, and Content Marketing World Sydney, every March. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012 and 2013 Inc. 500 company.

SOURCE Content Marketing Institute