Contest Challenges Accountants To Break 'Boring' Stereotype

NEW YORK, June 15, 2012 /PRNewswire/ -- (http://www.myprgenie.com) -- Accounting Today, a leading provider of professional news, tools and perspective for the tax and accounting community, is giving accountants a chance to dispel the myth that CPAs are boring. 

In the new "Accountant of the Month" contest, sponsored by Thomson Reuters, the editors of Accounting Today will pick a CPA every month who does the best job of showing the world that accountants can be just as outgoing and fun as other professionals  -- and often more so. The monthly award will go to an accountant who best demonstrates the passion and excitement CPAs bring to their profession and to their lives. 

"Accountants are often key players in all kinds of companies. They have to be creative problem-solvers and work well with a wide range of people," said Daniel Hood, Editor-in-Chief of Accounting Today. "The anti-social bean-counter image is no longer relevant, if it ever was."

To enter the contest, accountants must submit a brief paragraph describing who they are and what they do, detailing the ways in which they might "break the mold" of the typical accountant. Submissions must include a photo that helps make their case. Submissions are accepted via the Accountant of the Month Contest on Accounting Today's Facebook page (www.Facebook.com/AccountingToday).  

Each month, five finalists will be chosen based on votes from the brand's Facebook fans. The Accounting Today editorial team will review the finalists' entries and choose one as the winner. 

"People often think accountants are dull just because they crunch numbers," said Rob Whitaker, SVP and group publisher of Accounting Today. "While they may take a cautious approach to risk in their professional lives, it doesn't mean they aren't community leaders, thrill-seekers or artists outside of work."

The entry submission period ends at midnight on June 15 and fan voting begins on June 16. Accountant of the Month winners will receive a free registration to Accounting Today's 3rd Annual Growth and Profitability Summit, which will be held this year in Boca Raton, Fla., Oct. 28 to 30, and given Accounting Today T-shirts, bags and flash drives. Winners also will be featured on AccountingToday.com, in the Accounting Today magazine, and honored on the brand's Facebook page and in its LinkedIn group. In addition, a caricature of each winner will be made in the same style used to create the Accounting Today editorial team illustration that appears on the brand's Facebook page. For more details about the contest, visit www.accountingtoday.com/accountant-of-the-month-contest/.

About Accounting Today  
Accounting Today, founded in 1987, is the premier information resource for the nation's tax and accounting community. The brand serves its audience through a diverse multi-media platform that includes a monthly print publication; an industry-leading website featuring daily news, in-depth analysis, and a wide variety of rich media; multiple digital newsletters; live events; and proprietary research. http://www.accountingtoday.com/

About SourceMedia    
SourceMedia, an Investcorp company, is a business to business media company serving the financial industry and the related fields of professional services and technology. SourceMedia offers clients and subscribers professional information services -- both print and digital -- industry-standard data applications, in-depth seminars and conferences, and specialized marketing services. http://www.sourcemedia.com/

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