Context Networks, Inc. Expands into Gaming Route Operations with PlayerPerks™ Loyalty and Advertising Network

Successful Pilot Program Confirms Seamless Integration with Existing Gaming Infrastructure, Zero-Cost Installation

LAS VEGAS, Feb. 26, 2025 /PRNewswire/ -- Context Networks, Inc., the leader in contextual digital advertising for gaming environments, today announced the launch of its advanced advertising and loyalty network, featuring PlayerPerks™, tailored for gaming route operations. This marks a significant breakthrough in the distributed gaming sector, enabling operators to unlock new revenue streams while enhancing player engagement through PlayerPerks™' personalized, machine-level branding, rewards, and loyalty incentives.

By leveraging its proprietary advertising technology, Context Networks is pioneering a first-of-its-kind advertising and loyalty platform for gaming route operations. The system integrates seamlessly with existing gaming infrastructure, allowing operators and venues to immediately generate new advertising revenue and increase player retention through the PlayerPerks™ loyalty program.

Gaming route operators—who manage and service a network of electronic gaming devices such as video poker, slot machines, and other gambling terminals in convenience stores, bars, restaurants, and entertainment venues—represent a fast-growing segment of the gaming industry.

The distributed gaming market is growing rapidly, driven by legislative expansion, rising consumer demand for localized gaming, and the success of states like Illinois. In 2022, electronic gaming devices (EGDs) in non-casino venues—such as bars, restaurants, and convenience stores—generated over $6.05 billion in revenue across six reporting states. Illinois led the sector, with 45,000 video gaming terminals (VGTs) contributing approximately $2.71 billion in revenue. As more states consider legalizing and regulating these machines, in-store gaming revenue is expected to climb, presenting new opportunities for businesses and state economies.

In November, Context Networks successfully launched their Contextual Promotions Media Network™ (CPMN™) in Wisconsin with River City Amusements, specializing in providing casino-style gaming experiences for non-casino venues, marking the first deployment into a route operator environment. The CPMN allows operators to integrate premium digital ads directly into digital gaming machines, leveraging data intelligence to track player behavior. Advertisers can reconnect with players via mobile and Connected TV (CTV) even after they leave the casino, creating a seamless, omnichannel brand experience that enhances engagement and monetization opportunities.

The initial pilot deployment has demonstrated the platform's ability to drive significant value for both operators and hosting venues by:

• Generating premium advertising revenue, with CPM rates exceeding $20
• Delivering over 5 billion targeted impressions annually at full-scale deployment
• Enabling machine-level personalization with contextually relevant ads and promotions
• Boosting player retention and venue traffic through the PlayerPerks™ loyalty program
• Providing detailed analytics and reporting, empowering operators and advertisers with data-driven insights

"Route operators now have a powerful new way to maximize revenue and player engagement without costly upgrades or complex integrations," said Matthew Olden, CEO of Context Networks, Inc. "Our platform seamlessly integrates with existing gaming machines, delivering high-value advertising revenue and machine-level personalization that keeps players engaged and coming back. Context Networks is redefining distributed gaming, enabling route operators and venue partners to unlock new revenue streams and loyalty-driven growth with ease."

Following the successful pilot deployment, Context Networks is preparing to expand its reach into multiple states with established route gaming markets. As the gaming industry increasingly shifts toward digitally-driven, hyper-personalized player experiences, Context Networks' CPMN advertising and loyalty network represents an unparalleled opportunity for operators to capitalize on this evolving landscape.

About Context Networks, Inc.
Context Networks, Inc. is a premier programmatic advertising platform that leverages private blockchain technology to deliver transparent, secure, and efficient advertising solutions for the global gaming industry. Its flagship Contextual Promotions Media Network™ (CPMN™) provides casino operators with advanced ad-serving capabilities, creating new revenue streams while enhancing guest engagement. The company's platform focuses on three key gaming segments: casino, lottery operators, and iGaming platforms. Its industry-first route operator and venue owner loyalty program, PlayerPerks™, creates a rewarding experience for customers who spend more, visit more frequently, and connect more often with their brands. Context Networks is committed to driving innovation and creating value for its clients through advanced technology and strategic partnerships. For more information, visit https://www.contextnetworks.net.

SOURCE Context Networks