Context Optional and Virgin America Take Mobile and Social to New Heights

SAN FRANCISCO, April 14, 2011 /PRNewswire/ -- California-based airline Virgin America and Context Optional, the leader in enterprise social marketing solutions, today announced the launch of "Terminal 2 Takeover," a leaderboard to display location check-ins via Facebook and Foursquare at Terminal 2 at San Francisco International Airport (SFO).  

(Logo:  http://photos.prnewswire.com/prnh/20110414/SF82198LOGO)

Context Optional worked with Virgin America to create a unique engagement experience for Facebook and Foursquare users checking in at Virgin America's new next generation home terminal at SFO.  Context Optional created "Terminal 2 Takeover," using its Check-In Leaderboard product, an application which dynamically aggregates and displays mobile phone location check-ins by Facebook and Foursquare users.  Virgin America and Context Optional soft launched the Leaderboard product at the SFO Terminal 2 Community Open House on Saturday, April 9th.

In order to participate and be featured on the Leaderboard, users need to first agree to Facebook's Terms of Service on the "Terminal 2 Takeover" application located on the Virgin America Facebook Page at Facebook.com/VirginAmerica.

"We're thrilled to begin service at our beautiful and sustainable new Terminal 2 home and we are eager to encourage fans to explore our new digs," said Jill Okawa Fletcher, Social Media and Communications Manager for Virgin America.  "We're pleased to partner with Context Optional to create a fun social experience that engages, recognizes and rewards our first guests at T2."

"Virgin America is taking social to new heights, combining mobile and social to energize their tech-savvy fan base," said Kevin Barenblat, CEO and Co-founder, Context Optional.  "Context Optional is proud to have worked with Virgin America, creating a social experience that enables Virgin America fans to qualify for fun prizes by checking into their sweet new Terminal 2 venues, like the Sky Bridge to Awesome and the Red Chairs."

Opening April 14, 2011, T2 aims to become the first LEED® Gold-certified terminal in the country and will serve as the home base of operations for Virgin America, the only California-based airline.  Known for its inventive design and sustainable best practices, Virgin America informed the T2 design process from its earliest stages.  T2 offers features that mirror Virgin America's own unique flight service, including a "Recompose" lounge that acts as a soothing oasis for flyers post-security, beautiful living-room like gate areas, the best in local and organic dining, elevated laptop work tables with outlets and WiFi and the airline's distinctive cabin "moodlighting" featured at its T2 ticket counters and gates.  For photos of Terminal 2, please visit: http://www.virginamerica.com/vx/sfo-t2

About Context Optional

Context Optional is the leading provider of social marketing software and services to global brands and advertising agencies.  The company provides marketers with comprehensive solutions to build, manage, monitor and measure brand presence across the social web to meet their acquisition, engagement and retention goals.  By combining industry expertise, a leading technology platform, and comprehensive analytics into an integrated approach, Context Optional delivers the most effective social CRM and marketing solutions to Fortune 500 brands and agencies.  Context Optional is headquartered in San Francisco with offices in New York.  For more information, please visit http://www.contextoptional.com.

Contact
Carla Nico
415-738-7997 x 71
[email protected]

About Virgin America

Headquartered in California and launched in August 2007, Virgin America employs over 1900 people.  The airline's current base of operations is SFO's International Terminal.  On April 14, 2011, the airline will grow to become an anchor tenant at SFO's new Terminal 2.  Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston, Fort Lauderdale, Orlando, Dallas-Fort Worth, Los Cabos, Cancun and Chicago (as of May 25, 2011).

Virgin America offers in-flight internet service on every flight and hosts the largest in-flight entertainment library in the North American skies via the Red™ platform.  In just over three years flying, Virgin America was named "Best Domestic Airline" in the Conde Nast Traveler 2008, 2009 & 2010 Readers' Choice Awards and "Best Domestic Airline" in Travel + Leisure's 2008, 2009 and 2010 World's Best Awards.  For photos and more, visit: www.virginamerica.com

Contact
Katie Baynes
650-274-9242
[email protected]

SOURCE Context Optional