Context Optional Announces Social Marketing Solution for Retailers

SAN FRANCISCO, May 19 /PRNewswire/ -- Context Optional, the social marketing company, today announced the launch of a new set of tools designed specifically for retailers.  The retail offering is part of the company's Social Marketing Suite, the first integrated software as a service (SaaS) solution for building, monitoring and managing brand presence on Facebook.

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Working with leading retail brands, Context Optional created a solution that offers integrated publishing and application creation tools to help clients engage with customers through multiple touch points.  The tools enable retailers to showcase and promote products, distribute special discounts, target customers by location, and publish applications to both brand Pages and the News Feed.  The Social Marketing Suite retail offerings include:

Applications:

• Create dynamic coupons, polls, sweepstakes, and product catalogs to publish on a Facebook Page and in the stream
• Allow users to print coupons from the News Feed and send to their mobile phones
• Promote new products through integrated e-commerce solutions

Publishing:

• Target and customize messages to fans based on their location
• Schedule and publish images, video and links to the stream with built-in tracking
• Engage fans with interactive coupons, polls and catalogs published to the stream

Moderation:

• Manage multiple pages through a single interface
• Escalate issues and organize your internal team inside the module

Analytics:

• Track fan growth, measure consumer engagement over time and compare campaign results

According to eMarketer, one of the most important factors that leads a user to fan a brand on Facebook involves the potential for receiving discounts (not to mention exclusive content).  As more retailers adopt social media marketing as an indispensible form of communication with their customers, Context Optional's Social Marketing Suite provides retailers with the most advanced, scalable and efficient tool for quickly building and launching any number of customer-facing initiatives on Facebook.

"Context Optional is extremely keen on providing innovative solutions for our community-driven business to maximize its impact on Facebook and reach our social marketing growth objectives," said Cam Balzer, Vice President of Marketing at Threadless. "Stream apps, especially polls and coupons, are going to be invaluable for us to engage our Facebook friends and deepen those relationships. Plus the ability to manage it all from one dashboard is awesome."

"We worked closely with a dozen retail partners to create a set of solutions that would address their most requested features, particularly those associated with geo-targeting and deeper engagement," said Kevin Barenblat, CEO and co-founder, Context Optional. "By understanding their customer acquisition and retention goals, we have created the most comprehensive social marketing toolkit for retailers available on the market."

To learn more about the Context Optional's retail-facing solutions and the Social Marketing Suite, please visit http://contextoptional.com/solutions/retail, or contact [email protected].

About Context Optional

Context Optional is the leading provider of social marketing software and services to global brands and advertising agencies.  The company provides marketers with comprehensive solutions to build, manage, monitor and measure brand presence across the social web to meet their acquisition, engagement and retention goals.  By combining industry expertise, a leading technology platform, and comprehensive analytics into an integrated approach, Context Optional delivers the most effective social CRM and marketing solutions to Fortune 500 brands and agencies.  Context Optional is headquartered in San Francisco with offices in New York.  For more information, please visit http://www.contextoptional.com.

Contact: Kasey Fleisher Hickey, +1-415-738-7997, ext. 34, kasey (at) contextoptional (dot) com

SOURCE Context Optional