Context Optional Named 'OnMedia Top 100 Winner' by AlwaysOn

Industry-Leading Social Marketing Company Recognized for Integrated, Innovative Approach to Social CRM

Jan 13, 2010, 08:00 ET from Context Optional

SAN FRANCISCO, Jan. 13 /PRNewswire/ -- Context Optional, the social marketing company, today announced it has been named to the OnMedia Top 100, AlwaysOn's annual listing of the hottest emerging companies in digital advertising.  


Inclusion in the OnMedia 100 signifies the company's leadership amongst its peers in game-changing technologies that are likely to disrupt existing markets and entrenched players. Context Optional offers major brands and agencies the tools to launch large-scale social marketing programs.  In addition to creating some of the most popular branded applications for Facebook Platform, Context Optional built and launched the first moderation tool for Facebook Pages.

Context Optional and the OnMedia Top 100 companies were selected based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

"We've helped some of the most well-regarded brands develop integrated social marketing campaigns that encompass everything from building the most viral apps on Facebook and the iPhone to providing moderation and analytics tools for the entire social web," said Kevin Barenblat, co-founder and CEO of Context Optional. "Our team is grateful for the recognition from AlwaysOn and is committed to delivering powerful social marketing tools to visionary marketers."

Context Optional and the OnMedia Top 100 Companies will be honored at AlwaysOn's OnMedia NYC event on February 1st, 2010, at the Mandarin Oriental Hotel in New York City.  This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

"Our view is that we are still moving up a very steep Internet innovation curve, which means the media world will continue to be radicalized." said Tony Perkins, founder and CEO of AlwaysOn.  "We congratulate the OnMedia 100 winners for their success in introducing the tools, services, and platforms that continue to disrupt the old ways of Madison Avenue for the benefit of marketers and content consumers alike."

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

The AlwaysOn award is Context Optional's second distinction in less than a month.  Just a few weeks ago, the company was included in Facebook's Preferred Developer Consultant Program, which called out companies that "have a history of creating flagship applications."

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:

About Context Optional

Context Optional is a leading provider of social marketing solutions to global brands and advertising agencies. Context Optional's solutions help companies build, manage, monitor and advertise brand presence to meet their acquisition, engagement and retention goals.  By combining industry expertise, a leading technology platform, and comprehensive data and analytics into an integrated approach, Context Optional offers the most effective social CRM and marketing solutions for Fortune 1000 brands and agencies. Context Optional is headquartered in San Francisco, with offices in New York and Seattle. For more information, please visit

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network ( In 2004, it became the first media brand to socially network its online readers and event attendees.  AlwaysOn's preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe.  The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy.


Context Optional

Kasey Fleisher Hickey

415-738-7997 x 34

kasey (at) contextoptional (dot) com

SOURCE Context Optional