NEW YORK, Oct. 11, 2016 /PRNewswire/ -- ContextMedia:Health, the leader in patient outcome technologies, today announces that it has named Adam Prowker as Senior Vice President of Marketing Sciences. In his appointment, Prowker will lead the team that delivers ContextMedia:Health's outcomes-based results to 100+ brand partners. He will collaborate closely with the partners to validate and optimize programs that produce immediate and measureable success, while tracking improvements in health outcomes for providers and patients. Prowker brings over 15 years of experience in analytics in physician & patient pharmaceutical marketing and educational testing & assessment, and will report to ContextMedia:Health's EVP of Business Growth and Analytics, Ashik Desai.
"In addressing the needs of the patient of the future, command of the marketing sciences is critical," said Desai. "As healthcare shifts towards a value-based model, this is top of mind at ContextMedia:Health, and we want to make it as easy as possible for our brand partners to measure the significant impact of our partnerships. In his previous work, Adam has helped broaden the scope of insights that can be drawn from patients and physicians, and I am thrilled to work with him to continue to realize our mission of delivering patient outcomes across our growing network of leading healthcare systems."
"ContextMedia:Health's interactive platforms drive compelling value during the patient-provider consultation," said Prowker. "The platforms also give us unprecedented insight into the impact of data-driven marketing on health outcomes. Through these technologies, we can address the evolving needs of patients better than ever before, and apply innovative approaches that will usher in a new standard for patient engagement and analytics."
Prior to joining ContextMedia:Health Adam served on the leadership team of athenahealth, where he led its Epocrates analytics groups, developing the methodologies at the core of its analytics. Before his time at athenahealth, Adam served as principal methodologist at PDR, with previous roles at the Law School Admissions Council and Pearson Educational Measurement. Adam received his BA and MS in Industrial/Organizational Psychology from Moravian College and Virginia Tech respectively, and his PhD in Educational Psychology from Rutgers University.
ContextMedia:Health is the leading provider of digital solutions at the point of care in the United States. The company's technologies impact 378 million patient visits a year at 25,000 physician practices across the nation through digital anatomy boards, patient education tablets and mobile connectivity in outpatient waiting rooms and physician consultation rooms. These health technologies deliver measurable results to patient engagement, empowering action and inspiring behavior change for people living with a chronic condition.
In addition to hospitals and integrated health systems, ContextMedia:Health also partners with life science companies, medical device companies, health content publishers and medical associations to catalyze conversations between the healthcare provider and patient about lifestyle changes and therapy solutions to improve the quality of life. To find out more about brand partnerships, visit http://partner.contextmediainc.com
Media Contact: Philip de Guzman, Communications Lead, ContextMedia, (312) 636-7320, firstname.lastname@example.org
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