ContextMedia:Health Announces Newest Initiative for Rx Partners: The New Patient Start Program

NEW YORK, March 29, 2016 /PRNewswire/ -- ContextMedia:Health, the leader in patient and provider health information services at the point of care, today announced the launch of its New Patient Start (NPS) Program, a revolutionary new model that changes the way point-of-care programs are purchased and evaluated by pharmaceutical companies. ContextMedia:Health's New Patient Start Program offers the ability for its brand partners to purchase marketing outcomes at no risk, and at a favorable ROI.

ContextMedia:Health is seeing rapid adoption of this model by new and existing customers, as it provides superior efficiency, efficacy and transparency compared to traditional point-of-care approaches. Historically, life science marketers have purchased point-of-care solutions by evaluating cost per office, cost per device, or cost of impression. Alternatively, some brands purchase on a proxy conversion basis that is focused on leads. These tactics are modeled after traditional media purchasing in other DTC channels such as print, TV and OOH.

ContextMedia:Health's New Patient Start Program instead allows pharmaceutical and medical device brands to hit goals by providing a direct lever to drive new patient starts and manage ongoing adherence and compliance. With distribution in 25k+ health systems and hospitals across the country, ContextMedia:Health challenges traditional models in order to guarantee brand impact at scale by offering the ability to purchase measured and validated marketing outcomes.

Over the past 10 years, ContextMedia:Health has aggregated conversion rates by brand and category for hundreds of Rx brands. When launching a New Patient Start Program, brands work with ContextMedia:Health's analytics team to model a program's conversion rate in offices where new patient starts can be driven. In collaboration with their internal analytics teams, brands can then purchase new patient starts at a favorable ROI, and track progress through ContextMedia:Health's real-time analytics.

Across its four digital platforms in mobile, digital display and interactive, ContextMedia:Health impacts providers and patients by driving more robust dialogue through its actionable content. These platforms span the waiting room, exam room and consultation, and in coordination, drive these guaranteed outcomes.

"ContextMedia:Health's New Patient Start Program fundamentally changes life science marketing at the point of care," said Ashik Desai, EVP of Business Growth and Analytics at ContextMedia:Health. "The New Patient Start Program launches at a time when the growth of the point-of-care media space is explosive. Today, as a result of this growth, life science marketers have the opportunity to target messaging on our platforms at a scale that is comparable to television, and the New Patient Start Program offers them a no-risk way to gain access to this scale. ContextMedia:Health is excited to move to this model, which further improves the health outcomes that we have championed for years. The program has been created with the patient's experience in mind and we are confident in its ability to lift patient engagement."

In order to support these initiatives and rapid industry growth, ContextMedia:Health has committed to invest $100MM - more than what has been invested in the entire industry over the past 5 years - in real time data and the ongoing development of new and existing products. The firm has moved production of its products to China, and is now building custom hardware in order to best deliver on the explosive demand and objectives of partner brands and health systems.

About ContextMedia
ContextMedia:Health is the leading provider of health information services at the point of care in the United States. The company impacts 378 million visits a year across 25,000 physician practices, and partners with 100+ leading digital content publishers to deliver curated patient education to waiting rooms and exam rooms across the country.

ContextMedia:Health has been educating patients at the point of care since 2006, and partners with over 150 health brands across the top global pharmaceutical and medical device manufacturers to deliver custom marketing solutions across its digital networks. Most recently, ContextMedia:Health launched two new products - Patient Mobile Connect and the Digital Exam Room Wallboard - that guarantee patients access to relevant health information during the resolution moments of their treatment.

Media Contact: Philip de Guzman, Community Relations, ContextMedia:Health, (312) 636-7320, http://partner.contextmediahealth.com

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SOURCE ContextMedia:Health