MUMBAI, India, March 13, 2015 /PRNewswire/ -- Frost & Sullivan conferred the 2015 New Product Innovation Award for Competitive Intelligence Platforms to Contify. The award was announced at Frost & Sullivan's annual Growth, Innovation and Leadership Executive Congress (GIL 2015: Middle East) at the Atlantis, The Palm, Dubai (UAE).
Traditional business intelligence solutions mostly focus on aggregation and algorithm based classification of information. However no machine learning algorithm can come close to a human mind, and no human mind can process as much information as can be processed by algorithms. Therefore unlike competing solutions that rely solely on algorithms, Contify has developed a finely balanced hybrid platform which fuses machine learning and human analysis into one unified market intelligence solution. Contify customers get unadulterated market signals, categorised within custom taxonomies, vetted both by algorithms and human analysts enabling users to immediately leverage intelligence instead of spending countless hours researching for reliable information.
Frost & Sullivan's New Product Innovation Award for "Competitive Intelligence Platforms" is bestowed upon an organisation that demonstrates exemplary best practices under the following major performance criteria, which were used to benchmark the New Product Innovation Award:
- Criterion 1: New Product Attributes
- Criterion 2: Customer Impact
Frost & Sullivan evaluated the key challenges in a majority of competitive intelligence platforms available in the market for enterprises and identified the major solution providers in MENASA. Analysing the propositions and feature-set offered by each shortlisted nomination and based on ratings for the above mentioned criteria, Frost & Sullivan presented this prestigious award to Contify for its cutting-edge solution.
Mr. Anand S, Senior Director, Frost & Sullivan, said, "Traditional business intelligence solutions play a limited role, only allowing the collection and analysis of the same data sets of the same market for every firm, which does not translate into a tangible competitive advantage for organisations. Owing to this, there is a need for a personalised intelligence solution that can analyse the exact data sets and variables of interest for an organisation and provide a comprehensive view of the market, competitors, customers, and the industry. Within this context, Frost & Sullivan is pleased to recognise Contify as the recipient of this prestigious award."
Mr. Mohit Bhakuni, Founder & CEO, Contify, said, "In the long run, all information is public information. But with specialised tools to listen for signals and recognise patterns on a chaotic Internet, Market Intelligence teams can anticipate forthcoming changes and empower their business leaders with timely and relevant intelligence. With our existing customers, we've seen that Contify has created greater market awareness across business verticals within their organisations. I think this award by Frost & Sullivan is a further validation of the value that market intelligence teams are getting from using Contify."
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Contify is a market intelligence company developing groundbreaking products using machine learning, artificial intelligence, natural language processing, and human curation. Contify's flagship product is a market intelligence platform developed for the enterprise segment. Founded in 2009, Contify is the only market intelligence product that has packed machine and human intelligence into one unified solution.
Learn more at http://contify.com/
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SOURCE Frost & Sullivan