Contigo® Taps Into New Drink Trends

New Products Cater to Tea Lovers, Protein Shake Drinkers On-the-Go

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Contigo

Nov 13, 2014, 08:04 ET

CHICAGO, Nov. 13, 2014 /PRNewswire/ -- Move over coffee and water. Americans are thirsting for new beverage options, driving demand for innovation in beverageware. Contigo®, the leading producer of innovative water bottles, travel mugs and kids bottles, has developed new on-the-go offerings to meet growing consumer needs with the West Loop Tea Infuser and Shake & Go™ Fit Mixer Bottle.

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New Contigo(R) West Loop Stainless Steel Tea Infuser makes it easy to brew tea on-the-go
New Contigo(R) West Loop Stainless Steel Tea Infuser makes it easy to brew tea on-the-go

"Drink tastes are evolving beyond the basics, and we're focused on providing convenient, innovative options for all beverageware needs," said Todd Starr, vice president of marketing and product development for Contigo.

The Best is Now Ready for Tea: The AUTOSEAL® West Loop travel mug, America's #1 selling* line of travel mugs, now caters to the busy tea drinker. Contigo's new on-the-go Tea Infuser fits any AUTOSEAL West Loop travel mug, offering an easy brewing solution for bagged or loose leaf teas. "Our large West Loop fan base needed a mess-free, portable tea brewing solution," said Starr, "and with our removable infuser design, they can still enjoy their favorite drink in their favorite travel mug."

Features include:

  • Stainless steel tea basket that has finely etched holes for superior steeping with no tea leaves/dust in the brew
  • Mug clip that secures into any West Loop lid
  • Drip cup for easy, clean transport
  • Top-rack dishwasher safe components

Available separately ($9.99) or bundled with a 16 oz. West Loop mug ($29.99).

Blend Well. Live Better: With Mintel predicting growth in the protein shake market through 2017, Contigo launched the Shake & Go Fit Mixer Bottle. "More people are carrying protein shakes with them to the gym or on their morning commutes, creating a need for better performance and convenience in mixer bottles," said Starr. "Based on consumer feedback, we engineered the Shake & Go Fit Mixer Bottle with superior mixing and easier cleaning."

Features include:

  • A rounded bottom and contoured shaker ball that work together to reduce clumps and build-up
  • Leak-proof lid with a convenient carrying loop for easy transport
  • Top-rack dishwasher safe components

Available in 20 oz. ($6.99) and 28 oz. ($7.99) designs.

*Based on total branded travel mug sales, excluding private label. Source: Nielsen ScanTrack Drinkware Container and Set report for U.S. Food, Drug, Mass and Information Resources (IRI) Costco CRX report for the 52 weeks ending 7/5/14.

About Contigo
Contigo is a brand of Ignite USA, LLC, a company with a passion for engineering great products. Many Contigo travel mugs and water bottles feature the revolutionary AUTOSEAL patented technology that automatically seals between sips, while additional models offer the patent-pending AUTOSPOUT lid - featuring a drink spout with a one-touch button for easy opening and one-handed drinking. Contigo brand products – travel mugs, water bottles and kids cups – protect against leaks and spills with many providing superior insulation properties. Contigo products are available through a wide variety of national retailers and online. For more information, visit www.GoContigo.com.

Photo - http://photos.prnewswire.com/prnh/20141112/158306

SOURCE Contigo