NEW YORK, Feb. 9, 2018 /PRNewswire/ -- Today, global men's hair care leader Just For Men® announced Control GX Grey Reducing Shampoo has been named Product of the Year for 2018. Product of the Year is the world's largest consumer-voted award for product innovation, where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer insights. Control GX has taken home the top honors for the hair category.
Control GX Shampoo is the first-ever shampoo that gradually reduces gray for subtle, permanent and natural looking results. Unlike traditional hair color, Control GX doesn't require any extra steps in a guy's current routine. It's simply a shampoo guys can use instead of their usual shampoo for a couple of weeks until they reduce their amount of gray to achieve the look they want. Then they can use it a few times a week in rotation with their usual shampoo to maintain that look. Control GX is a technology breakthrough and category game-changer as no other shampoo that delivers permanent gray reduction exists in the hair care market.
"Product of the Year answers an essential question – 'How do I find great new products – with so many launches, so many claims, how do you find the best?' This year, a record number of products entered to compete for the winning spot in their respective categories. With the help of 40,000 consumers nationwide, we are excited to champion these winners as they have achieved that validation," said Mike Nolan, CEO of Product of the Year. "Product of the Year's distinctive red seal of approval, continues to help shoppers find the best new products on the shelves and give the winners a well-earned competitive advantage."
"We are honored that Control GX has been selected as a 2018 Product of the Year Award winner," said Ralph Marburger, VP Gray Care & Men's Grooming. "To stand out among the competition in a survey of 40,000 consumers is a distinguished honor, and we are thrilled men are turning to Control GX for the easiest possible way to gradually and subtly reduce their gray."
For over thirty years, Product of the Year has guided consumers to the best products on the market across 37 countries, while rewarding manufacturers for quality and innovation. Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate advancement within their industry. Product nominations are placed into categories including beauty, personal care, household essentials, food and beverage, pet care, etc., and are assessed on seven key measures. One product is named the winner of each category, based on the results of the consumer survey.
For more information about Control GX Shampoo please visit: http://controlgx.com
The complete list of 31 winners selected to receive the 2018 Product of the Year Award can be found at productoftheyearusa.com or follow along on social with #POYUSA2018.
About Combe Inc:
Combe Inc. is a manufacturer of "the world's most personal personal care products", including Just For Men® hair color, Vagisil® intimate health care products, Sea-Bond® oral care products, Brylcreem®, Aqua Velva®, Lectric Shave® men's grooming products, and Williams Mug® soap. Combe, a privately held multinational company, founded in 1949, is in its third generation of Combe family leadership. Combe's global headquarters is in White Plains, N.Y.
SOURCE Just For Men