Conversation Wins ZENO Account
Brand looks to increase awareness, engagement, and sales
NEW YORK, June 21, 2011 /PRNewswire/ -- Leading skincare brand, ZENO Corporation, taps New York-based Conversation, LLC to handle strategy and social duties for its brand and product lines of ZENO HOT SPOT, HEAT TREAT and LINE REWIND.
"We are pleased to be working with Conversation," said Andrea DiNunzio, CMO and SVP of Global Sales and Marketing at ZENO. "We started speaking with them earlier in the year to understand their strategic thoughts regarding social media and have decided to partner with them to increase our social and online presence."
Conversation will assist ZENO in rolling out an overarching social media campaign. The team will use ZENO's unique positioning to generate buzz and awareness on various social media platforms. "We plan to highlight the extensive clinical trial research conducted for ZENO's products to promote the brand," noted Kristen Link, Account Supervisor at Conversation. "ZENO provides effective skincare treatments with cutting-edge devices at affordable prices - an offering in the skincare market that does not otherwise exist."
Conversation will assist in fostering brand relationships with online influencers to continue momentum. They will make sure to inform and engage all key consumers on what is new and happening with ZENO.
ZENO offers three main products. HOT SPOT is an FDA-approved hand-held device that uses the company's revolutionary patented and proprietary ClearPoint™ technology to eliminate or fade pimples within 24 hours for 90% of users. HEAT TREAT is a breakthrough system in the fight against blemishes - attacking acne-causing bacteria to help stop breakouts before they start. LINE REWIND is the first anti-aging system that attacks lines and wrinkles with a triple threat: heat, vibration and red light technology.
"We're excited to welcome ZENO to the Conversation client family," said Conversation Founder Frank O'Brien. "We have quite a bit of expertise in the traditional skincare category. Working with a cutting-edge company like ZENO gives us the opportunity to apply our knowledge to the new and exciting category of devices."
About ZENO
ZENO Corporation is the maker of the world's most effective, safe and easy-to-use, over-the-counter thermal-based beauty devices. Doctor-recommended, ZENO devices use natural, soothing heat as a foundation for advanced skincare. All ZENO devices are painless, chemical-free and non-drying, and are available without a prescription at major mass and drug stores and online. http://myzeno.com
About Conversation, LLC
Conversation is a progressive, integrated communications agency focused on leveraging emerging media with just the right amount of old school traditional advertising. Conversation's innovative style and expert team has earned several awards and is the focus of industry buzz. Conversation is quickly bridging the gap between idea and execution, helping companies realize highly strategic, creative and interactive campaigns at lightning-speed to meet the quickly changing media preferences of consumers. http://www.convoagency.com
For more information, please contact:
Laurie Patrei, Senior Manager of Corporate Communications
Conversation, LLC
[email protected]
212.389.9782
This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.
SOURCE Conversation, LLC
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