FOSTER CITY, Calif., April 18, 2016 /PRNewswire/ -- Conviva, the leader in OTT experience management for the world's top media companies, today announced the latest evolution of their global intelligence data with the newly released Conviva Experience Benchmarks product. Experience Benchmarks empowers customers to understand global OTT best practices, compete in local regions, and seize future market opportunities. With access to detailed global publisher data, Conviva transforms 50 billion streams in 180 countries annually into rich, interactive and actionable dashboards by aggregating multiple dimensions and calculating key experience metrics using advanced statistical techniques.
Experience Benchmarks provides insights to critical business decisions:
- Planning a device launch? Expanding to new markets? Use global data to streamline strategic decisions.
- Renewing your CDN and ISP contracts? Enter negotiations with leverage to negotiate on your terms.
- Looking for that competitive advantage? Discover the mix of experience KPIs to lead your peer group.
"In the world of OTT analytics, it's not sufficient to just monitor your own service's performance," said Aditya Ganjam, Co-Founder and Chief Product Officer at Conviva. "In the rapidly changing online video market, industry performance data is leverage. Publishers and content owners need context when planning launches, expanding new markets, or considering vendors. Experience Benchmarks enables all of these activities in intuitive and interactive dashboards."
Conviva partners with top tier media companies and premium OTT video broadcasters and operators like FOX, ESPN, Sony, NBC Universal and Sky to deliver optimized viewing experiences that maximize customer engagement. The Conviva Intelligent Control Platform helps providers meet and exceed ever-changing audience expectations for video experience, across a multi-screen viewing environment. Using a unique real-time map of the Internet video delivery ecosystem, the platform provides 360-degree visibility across all users, maximizes picture fidelity, and eliminates playback delays and interruptions. Multi-dimensional reports and analyses of the top tier OTT market, based on Conviva's tracking of 50 billion streams annually, enable data-driven decisions, supporting successful development of market-leading services. Conviva is based in Silicon Valley, with offices in New York and London. Please visit www.conviva.com and follow us on Twitter @Conviva.