LOS ANGELES, July 27, 2020 /PRNewswire/ -- COOKIES, the leading international lifestyle and cannabis brand, is proud to roll out the newest addition to its family of brands, RUN THE JEWELS , a collaboration between LEMONNADE—a sister brand to COOKIES that represents the top sativa-focused cannabis collection on the U.S. market—and the widely acclaimed hip-hop supergroup RUN THE JEWELS , aka RTJ, who today are releasing a new lyric video for their song, JU$T, featuring Pharrell Williams and Zack de la Rocha.
This potent partnership between Berner, the Bay Area rapper and entrepreneur who built COOKIES into one of the largest cannabis brands in the world, RTJ rapper Killer Mike, and rapper-producer El-P developed organically, stemming from a longstanding mutual admiration, a shared passion for music, cannabis and advocacy.
"Berner is a longtime friend and we have watched him build his empire," said Killer Mike.
"Yeah," adds El-P. "We have huge respect for Berner and what he's accomplished and we fucking love weed so this is very exciting for us."
"Killer Mike & El-P are legit cannabis enthusiasts—every time I see Mike, we get high together. Him and I go back more than a decade, and I've always felt we could open a new dimension in cannabis," said Berner. "After working with him on TheWhite Album (2011), I knew we'd have to collaborate again. I have a lot of respect for RTJ's work ethic. Creating the RUN THE JEWELS brand is a natural progression."
RUN THE JEWELS launches with its first branded strain, Ooh La La— named after the lead single from RTJ's latest album, RTJ4. This hybrid strain delivers a sensory-heightening head high and a light body feel. Ooh La La merges LEMONNADE's sativa focus with Killer Mike and El-P's Indica appreciation for the ideal hybrid strain with an aroma of spice cake and frosting and flavor of sweet fruit cake with an herbal tea chaser.
In addition to top-shelf flower, the RUN THE JEWELS line includes pre-rolls, vapes, extracts and blunts. The full line of Ooh La La products is coming soon at COOKIES dispensaries throughout California, including locations in Merced, Modesto, La Mesa / San Diego, Oakland, Redding and Hayward (coming soon), as well as the LEMONNADE retail store in Sacramento. The full line is also available in Detroit, Michigan, at the COOKIES store operated by Gage Cannabis Co. Ooh La La flower and pre-rolls will drop in additional dispensaries across Michigan, Washington (Hash Agency), Colorado (Veritas Fine Cannabis), Oregon, Oklahoma (Electraleaf), Arizona and Illinois later this year.
About COOKIES COOKIES is more than a premiere cannabis company, it is a lifestyle. Founded in 2012 by Berner, the prolific Bay Area rapper and entrepreneur, and his partner Jai, Bay Area cultivator and breeder, the company built its identity by seamlessly combining new, top-tier genetics, the internet, and music. Backed by the music industry, social media, and the brand's growth and breeding projects, COOKIES quickly built a grassroots cult following while remaining loyal to its brand promise; authenticity and innovative genetics.
Today, COOKIES is one of the most well-respected and top-selling cannabis brands in the United States. The company and its product are recognized globally and offer a stable of over 50 cannabis varieties and product lines including indoor, outdoor and sungrown flower, pre-rolls, gel caps and vape carts. COOKIES' overall vertical integration and seed-to-sale business allows for complete quality control at every step—from cultivation and production to retail experience.
About LEMONNADE Voted the #1 sativa menu in the world, the team of industry legends behind LEMONNADE are proud to deliver a menu of truly unique sativa-leaning, flavor-forward cannabis products—the result of meticulous genetics and expert breeding.
The sister brand to COOKIES, LEMONNADE is the highest form of the grower's art. A sativa focused family of strains and products created for those in search of an upbeat and euphoric experience. Offering over 15 cannabis varieties and product lines including indoor, greenhouse and sungrown flower, pre-rolls, extracts and vape carts, LEMONNADE was founded in 2015 by Berner and Brett Wilson (aka Growing Passion).
About RUN THE JEWELS RUN THE JEWELS is the Grammy-nominated powerhouse rap duo of El-P and Killer Mike, two of the most distinctive and celebrated names in rap music. Though they might have seemed like an unlikely pairing on paper when they teamed up in 2013, the duo tapped into a creative synergy that subverted and pulverized all expectations, resulting in the largest, most fervent fanbase either had experienced in their individual careers. Across four classic albums RUN THE JEWELS has cemented their musical alliance with a set of uncompromising, forward thinking hip-hop, garnering endless critical and fan accolades for their unique ability to straddle the worlds of pointed social commentary and raw, boisterous fun.