Cooking Up Rewards at the Grocery Store

ALBERTSONS® Puts a New Twist on Loyalty Rewards Programs, Enabling Shoppers to Collect Professional Cookware Pieces for Just a Penny Each

Oct 26, 2010, 06:00 ET from ALBERTSONS

FULLERTON, Calif., Oct. 26 /PRNewswire/ -- As shoppers continue to watch their pennies, ALBERTSONS® Southern California division is putting a new twist on one of the original grocery store loyalty programs — trading stamps — with its new cookware promotion.

Under the program, which is available in 242 ALBERTSONS stores in Southern California and Nevada, customers who shop with their ALBERTSONS Preferred Savings Card™ between Aug. 25 and Jan. 11, 2011, will receive a reward sticker for every $10 spent on eligible purchases. As the stickers are collected, customers will be able to place them on a saver card, which can then be redeemed in the store through Jan. 25, 2011, for eight different Thomas Professional Cookware pieces for just a penny each.

"In addition to providing savings and discounts on items throughout our stores, we wanted to find another way to reward our loyal customers at a time when many consumers are cooking at home more," said Sue Klug, president of ALBERTSONS Southern California Division. "Our cookware promotion gives customers the opportunity to acquire high-quality essentials for the kitchen just for shopping at their favorite ALBERTSONS store."

As part of the promotion, ALBERTSONS is partnering with Chef Brian Hill, owner of The Comfort Truck in Los Angeles and one of six chefs on the Food Network show "Private Chefs of Beverly Hills," to provide shoppers with valuable cooking tips and recipe ideas for using the various cookware pieces.

"Cooking is all about doing what you love," Chef Brian Hill said. "After a long day, you want to be able to share your favorite foods with your family — whether you love to create classic American fare, European recipes or enjoy the fun flavors of the Caribbean. The cookware available at ALBERTSONS is the perfect thing for busy families; it lets you cook like a professional, yet it stands up to the wear and tear of everyday home use."  

A cook's treat: professional quality cookware  

Shoppers can collect their cookware right in the store as soon as they've accumulated enough reward stickers. After picking out the piece they want, customers can redeem at checkout by presenting their completed saver card, their ALBERTSONS Preferred Savings Card and a penny for every piece they choose.  They also can purchase the cookware at a discounted price by redeeming half the required stickers and paying a nominal fee, or they can purchase the cookware at the full retail price. There is no limit to the number of pieces a consumer can collect.

Customers can choose from the following eight pieces of Thomas Professional Cookware:

  • 7.8-inch non-stick frypan — 1 cent with 50 reward stickers or $5.49 with 25 stickers
  • 10.2-inch non-stick frypan — 1 cent with 60 reward stickers or $8.99 with 30 stickers
  • 7.8-inch casserole with lid — 1 cent with 70 reward stickers or $9.99 with 35 stickers
  • 9.4-inch saute pan with lid — 1 cent with 80 reward stickers or $11.99 with 40 stickers
  • 10.6-inch square grill pan — 1 cent with 80 reward stickers or $11.99 with 40 stickers
  • 9.4-inch Dutch oven with lid — 1 cent with 90 reward stickers or $12.99 with 45 stickers
  • 11-inch non-stick stir-fry pan with lid — 1 cent with 90 reward stickers or $12.99 with 45 stickers
  • 13.7-inch x 10.1-inch roasting pan with rack — 1 cent with 110 reward stickers or $19.99 with 55 reward stickers

Thomas Professional Cookware is made of hard anodized aluminum, an extremely durable, lightweight and stain-resistant material. The anodizing process makes it twice as strong as stainless steel and 10 times harder than traditional aluminum. The pieces feature a non-stick coating, making it easier to prepare healthier meals using less fat or oil and making the pieces easier to clean. All items are certified as dishwasher safe, so cleanup is a snap. The suggested retail prices of the cookware range in value from $29.99 to $89.99.

For more details on the cookware promotion at ALBERTSONS stores, visit or call 714-300-6865.

About Chef Brian Hill

Chef Brian Hill is owner of The Comfort Truck, which serves classic American, European and Caribbean cuisine, and one of the six chefs on the Food Network show "Private Chefs of Beverly Hills." Earlier in his career, Chef Brian appeared in season one of the Bravo show "Top Chef" and served as a private chef for celebrities including Mary J. Blige, Mariah Carey and Eddie Murphy.


ALBERTSONS is part of the SUPERVALU family of grocery stores. ALBERTSONS was founded in 1939 and currently operates 463 ALBERTSONS and Lucky supermarkets in Southern California, Southern Nevada, Idaho, Montana, North Dakota, Oregon, Utah, Washington, and Wyoming. For more information about ALBERTSONS, visit our website at


SUPERVALU INC. (NYSE: SVU) is one of the largest companies in the U.S. grocery channel with estimated annual sales of $38 billion. SUPERVALU serves customers across the United States through a network of approximately 4,270 stores composed of approximately 1,160 traditional retail stores, including 820 in-store pharmacies; 1,190 hard-discount stores, of which 870 are operated by licensee owners; and 1,920 independent stores serviced primarily by the company's traditional food distribution business. SUPERVALU has approximately 154,000 employees. For more information about SUPERVALU, visit