Teams Up with Steamy Kitchen

Apr 27, 2011, 00:01 ET from

LOS ANGELES, April 27, 2011 /PRNewswire/ -- and Steamy Kitchen have announced that was chosen to build and manage a new online kitchenware store for the leading food blog.  Through this partnership, is creating a uniquely branded online store with a full kitchenware assortment, tailored for the Steamy Kitchen fans and visitors. will also be developing and bringing to market new products and services in collaboration with food columnist, Jaden Hair, the talent behind Steamy Kitchen.  The Steamy Kitchen store and new product line will enhance the overall experience for Steamy Kitchen's audience.

Tracy Randall, CEO of, had this to say about the new partnership, "We are delighted to be working with Steamy Kitchen and food columnist Jaden Hair. Steamy Kitchen is a well-recognized and respected recipe blog, and we're thrilled to be collaborating with Jaden. By adding an e-commerce element to Steamy Kitchen, customers will enjoy shopping online with their favorite food blogger."

Food columnist Jaden Hair added, "We sought out this partnership because we were getting emails daily from readers asking for a wok or knife recommendation. We believe that adding the element of Powered-by to our blog completes the overall food and recipe website experience for the readers. Now, they can link directly to my most trusted kitchen tools that I use in my kitchen every day."

About is transforming online shopping in the food and cooking space by going to customers and building innovative, entertaining shopping experiences with trusted brands. currently operates several uniquely branded websites including: Food Network Store, Rachael Ray Store, Paula Deen Store, Calphalon Store, Betty Crocker Store, Pillsbury Store, Marley Coffee, and Good Bite Store. offers its customers access to over 60,000 products for the kitchen as well as recipes, menus, collections and a growing library of member-submitted cooking content. The company is committed to providing its customers with an exceptional experience and is the recipient of numerous awards for customer satisfaction. was founded in 1998 and is based in Marina Del Rey, CA.

About Steamy Kitchen

What once started as a site to record family recipes that Jaden's mom was dictating to her four years ago has now become one of the most popular and trusted recipe blogs in the world. features professionally developed recipes that are fast, fresh and simple enough for tonight's dinner.

Founder Jaden Hair is now a television chef, food columnist and award-winning food blogger at Steamy Kitchen. You can watch her cook twice a month on Daytime Show, syndicated in 120 markets. Jaden is a food columnist for Discovery Health, TLC and for Tampa Tribune. Jaden is a cookbook author of The Steamy Kitchen Cookbook. She has been featured on the Today Show, CBS Early Show, Martha Stewart Living Radio,, Better Homes and Gardens and Parents Magazine. Jaden was recently named one of the hottest women in food by SlashFood and also one of the best food bloggers on