Cool Weather and Hot Brats: Johnsonville Introduces Spring Grilling Clothing Line for Eager Grillmasters

SHEBOYGAN FALLS, Wis., March 20, 2018 /PRNewswire/ -- Johnsonville, the sausage brand synonymous with grilling season, knows that at the first sign of Spring, most people jump at the chance to throw on their summer apparel and get out and grill. But, more often than not, these eager beavers find themselves shivering in their jorts (jean shorts) as they fire up the first brat of the season.

To make the seasonal transition to the outdoor grill a better experience for everyone, today Johnsonville is launching its first-ever line of Spring grilling gear, the 43°and Above Collection. Hot off the runway of Wisconsin fashion week, the apparel, exclusive to Johnsonville, keeps grilling enthusiasts warm while creating the illusion that they are stepping outside in summer apparel.

The clothing line was previewed at Wisconsin's first-ever fashion week in Sheboygan Falls and Johnsonville teamed up with state's beloved Manitowoc Minute to cover the festivities. The fashion show featured six of the items from the collection modeled by Johnsonville members, all of whom took time out from their day jobs at the sausage company's headquarters to model the new line.

Items from the collection, ranging from $10 to $450 include the always-popular socks and sandals combination, cut-off jorts with grilling-inspired tattoos and koozie-mittens to keep your drink cold and your hands warm. The collection also includes non-fashion items to elevate the grilling experience, including a spatula-ice scraper combo, USB-heated lawn chair to keep your buns warm and a spa-sage hot tub, complete with floating Lazy Susan to hold grill-able goodies.  

For an inside look at the fashion show, head over to Manitowoc Minute's YouTube channel.

Items from the 43° and Above Collection can be purchased here, while supplies last.

For more information about Johnsonville, please visit Johnsonville.com or join us on Facebook, Twitter, Pinterest, YouTube and Instagram.

About Johnsonville
Johnsonville was founded in 1945 by the late Ralph F. and Alice Stayer. The company was started as a small butcher shop, named after the Stayers' Wisconsin hometown, and today remains family owned and privately held. Johnsonville has since grown to become the largest national sausage brand. Its products - which include bratwurst, Italian sausage, breakfast sausage, meatballs, and now chicken - are sold in all 50 states and 40 countries. Visit www.johnsonville.com.

Contact:
Stephanie Dlugopolski
Johnsonville
920-453-4826
[email protected]

SOURCE Johnsonville